Marketing Manager – Majid Al Futtaim

This role develops and executes marketing strategy for MAF Entertainment, Majid Al Futtaim’s leisure and entertainment portfolio, with the mandate to enhance brand visibility, increase admissions, and support growth across its venues. Day to day, that means planning integrated marketing campaigns across digital and offline channels, coordinating with creative and media agencies, managing campaign budgets, and tracking performance against admissions and engagement targets.

Because entertainment marketing is tied so directly to footfall and admissions, a lot of the role is about connecting marketing activity to measurable commercial outcomes rather than brand metrics alone – working closely with operations teams on promotions timed to school holidays, new releases, or seasonal events. Agency management is a core part of the job, translating brand and commercial objectives into briefs that external partners can execute against.

This suits an experienced marketing manager from retail, leisure, or entertainment who’s comfortable owning both strategy and hands-on execution, not just one or the other.

It’s a strong fit for someone who wants to work on consumer-facing campaigns with a direct line to commercial results.

Entertainment venues depend directly on consistent footfall, and a Marketing Manager's campaigns are one of the clearest levers for driving admissions outside of pricing or new attractions. Strong, well-targeted marketing protects revenue during quieter seasons and amplifies it around key entertainment moments such as new releases, school holidays, or special events. Because MAF Entertainment sits within a larger portfolio, marketing performance here also feeds into how the wider group allocates investment across its leisure brands, making strong admissions numbers a direct input into future expansion decisions. A campaign that consistently underdelivers on admissions doesn't just cost that quarter's revenue, it can shape how much future investment a venue or concept receives relative to others in the portfolio. There's also a cross-portfolio learning effect worth naming: marketing approaches that prove effective for one MAF Entertainment venue or concept often get shared across the wider portfolio, so strong campaign thinking from this role can influence how sibling brands within the group approach their own marketing, extending its impact beyond the Marketing Manager's direct remit.

Working across a multi-brand entertainment portfolio builds broader marketing experience than a single-brand role would, since campaigns often need to flex across different audiences and venue types within the same organization. This is a strong platform toward senior marketing or brand leadership roles within leisure, retail, or FMCG, given how transferable integrated campaign and admissions-driving experience is across consumer sectors. Majid Al Futtaim's scale also means exposure to sophisticated marketing analytics and budget management practices that are valuable credentials in any future marketing leadership role. Agency management experience built here, across both creative and media partners, is a genuinely portable skill set that transfers to any marketing leadership role regardless of sector. Because the role directly ties marketing spend to measurable commercial outcomes like admissions, it also builds the kind of ROI-focused marketing thinking that increasingly defines senior marketing roles across every industry. There's also a breadth advantage worth naming: marketing a multi-brand entertainment portfolio builds comfort switching between different audience segments and venue types within a single role, which is a harder skill to develop at a single-brand employer and tends to be valued highly by employers looking for marketers who can operate across a diverse portfolio. On top of that, working directly with entertainment and leisure audiences builds a specific kind of emotional, experience-driven marketing instinct that's genuinely different from, and complementary to, more purely transactional retail marketing experience.

• Solid marketing management experience, ideally in entertainment, leisure, retail, or FMCG
• Proven experience running integrated campaigns across digital and traditional channels
• Strong analytical skills to tie marketing activity to admissions, footfall, or revenue outcomes
• Experience managing agencies and marketing budgets
• Bachelor’s degree in marketing, business, or a related field