Manager – Content Creation – Majid Al Futtaim

This Manager – Content Creation role sits within Majid Al Futtaim, developing engaging, social-first digital content that strengthens the company’s corporate brand across its channels. Rather than supporting a single retail brand, this role works at the corporate level, shaping how Majid Al Futtaim as a group – spanning malls, retail, leisure and more – shows up online.

Day to day, expect concepting and producing content built specifically for social platforms, working with internal stakeholders and external creative or production partners to turn corporate messaging into something people actually want to watch or read, and tracking how content performs to keep refining the approach. Corporate content work means balancing brand consistency and governance with the kind of creativity that actually cuts through on social feeds.

It suits an experienced content creator or content marketing professional who understands both the craft of social-first storytelling and the discipline of representing a large corporate brand responsibly, comfortable managing multiple stakeholders and content workstreams at once, and genuinely fluent in what performs on today’s major social platforms.

Working on Majid Al Futtaim’s corporate brand means shaping the public face of one of the region’s most recognised retail and leisure groups.

A corporate brand's social presence is often the first and most frequent touchpoint the public has with a company, and for a group as large and diversified as Majid Al Futtaim, that presence does real work in shaping perception across investors, partners, talent and the general public all at once. Content that lands well builds brand equity that supports every part of the business, from attracting talent to reinforcing confidence with commercial partners; content that misses - either by being forgettable or by misjudging brand tone - wastes both budget and attention in an environment where attention is genuinely scarce. Because this role sits at the corporate level rather than within a single retail brand, its output also has to work across a wide and varied audience, which raises the bar on both craft and judgement. Strong, consistent corporate content also supports the group's broader reputation management, giving Majid Al Futtaim a steady, credible public voice that it can draw on when news, announcements or crises require a fast, well-calibrated response.

Managing content creation for a corporate brand at the scale of Majid Al Futtaim builds a specific and valuable skill set: the ability to make genuinely engaging, social-first content while operating within the governance and consistency expectations of a large, reputation-sensitive organisation. That combination - creative instinct plus corporate discipline - is harder to find and more highly valued than social content skills alone, since it signals someone can be trusted with a major brand's public voice rather than just a single campaign. Working across a diversified group exposes a content professional to a wider range of business contexts and audiences than a single-brand role typically offers, from retail and leisure to broader corporate messaging, which builds genuine versatility. The stakeholder management experience built here - briefing and coordinating with creative partners, aligning multiple internal teams on message and tone - also transfers directly into senior brand, marketing or communications leadership roles. Majid Al Futtaim's name and scale carry real weight on a CV in the region's marketing and communications industry, and corporate content experience at this level is a strong platform for moving into head of content, brand management or corporate communications leadership roles over time. Few content roles offer this much latitude to shape how an entire corporate group is perceived, which is itself a rare and valuable credential.

• Several years’ experience in content creation, content marketing or social media content, ideally for a corporate or large brand
• Strong understanding of social-first content formats and what performs across major platforms
• Experience managing content production, including briefing and working with creative or production partners
• Comfort balancing brand governance and consistency with creative, scroll-stopping content
• Analytical skills to track content performance and translate that into better output
• Strong project management across multiple stakeholders and content workstreams