Manager – Content Creation – Majid Al Futtaim

This role develops social-first digital content that strengthens Majid Al Futtaim’s corporate brand, likely covering the group’s own corporate channels rather than a single retail or entertainment brand. Day to day, that means planning and producing content across social platforms, coordinating shoots and creative production, working with internal stakeholders and possibly external agencies, and ensuring content aligns with corporate brand guidelines and messaging priorities.

Because this is corporate brand content rather than a single consumer brand’s marketing, the work has to speak coherently across very different business lines – retail, entertainment, real estate – while still feeling native to each social platform it’s published on. Briefing and managing creative production, whether in-house or through agencies, is a core part of turning strategy into actual published content.

This suits a content-savvy marketing professional with strong social-first instincts and genuine corporate brand experience, not just consumer-brand social media management.

It’s a good fit for someone who enjoys both storytelling and the stakeholder complexity of a large, multi-brand organization.

A large diversified group like Majid Al Futtaim is judged publicly through its corporate brand presence as much as through any single consumer brand, and consistent, well-produced social content shapes how investors, partners, talent, and the public perceive the group as a whole. A Content Creation Manager who gets this right protects and builds the corporate reputation that underpins trust across every business unit the group operates, from retail to entertainment to real estate. Poor or inconsistent content, by contrast, can quietly erode that trust at a moment when corporate reputation increasingly affects commercial outcomes, talent attraction, and investor confidence, making this role's influence broader than its single-channel output might suggest. There's also an internal culture effect worth naming: corporate content doesn't only reach external audiences, it's often shared internally too, and a strong, well-produced social presence gives employees across the group's many business units something to point to and feel proud of, which has a quieter but real effect on engagement and morale beyond the external audience it's primarily built for.

Working on corporate brand content for a group this size and this diversified builds a broader strategic content skill set than most single-brand content roles, since the work has to speak coherently across very different business lines at once. This is a strong platform toward senior content strategy, corporate communications, or brand leadership roles down the line. Exposure to a large, multi-stakeholder corporate environment also builds the influencing and stakeholder-management skills that content creators often lack when they've only worked inside smaller, single-brand marketing teams. Managing creative production processes at this scale, across both in-house and agency partners, builds project and production management skills that are valuable in any senior content or brand role afterward. Corporate content experience with a recognizable group name like Majid Al Futtaim is also a strong credential on its own when moving into corporate communications, brand, or content leadership roles elsewhere. There's also a craft development angle worth naming: producing content that has to work for both external audiences and internal corporate stakeholders simultaneously sharpens a content creator's instincts in a way that purely external-facing consumer brand work doesn't, since it forces a tighter discipline around message control without losing authenticity. On top of that, this kind of corporate content experience is increasingly rare and valuable as more large organizations recognize they need their own authentic voice rather than relying purely on traditional PR and advertising.

• Proven experience creating and managing social-first digital content, ideally for a corporate or multi-brand organization
• Strong understanding of platform-specific content formats, including short-form video
• Experience briefing and managing creative production, in-house or agency
• Excellent writing and storytelling skills
• Bachelor’s degree in marketing, communications, or a related field