Manager – Content Creation – Majid Al Futtaim

Majid Al Futtaim is hiring a Manager for Content Creation to develop engaging, social-first digital content that strengthens the corporate brand across its channels. This is a creative lead role within the marketing or corporate communications function, focused on building content that performs on social platforms while staying true to the voice and standards of a large, diversified regional group.

Day to day, the role means planning and producing content across formats — video, graphics, written posts — tailored to how each platform actually performs, briefing and managing creative output (whether produced in-house or through external partners), and tracking what’s working so the content strategy keeps improving rather than just repeating itself. It also means working across a group that spans retail, entertainment, and real estate, so there’s real variety in the stories and brand moments to work with.

This suits a content creator or content manager with genuine social-first instincts — someone who understands what actually stops someone scrolling — combined with enough corporate brand discipline to represent Majid Al Futtaim’s voice consistently across a large, visible channel presence.

Corporate brand perception for a group as large and visible as Majid Al Futtaim is shaped constantly by what shows up in people's social feeds, and this role is directly responsible for that content. Strong, genuinely engaging content builds public trust and brand affinity across the group's many touchpoints — malls, entertainment venues, retail brands — while weak or generic content is a missed opportunity at a scale that matters, given the size of the audience Majid Al Futtaim's channels reach. This role also has a quieter but real impact on talent and investor perception: a company's social presence is increasingly part of how prospective employees, partners, and even investors form an impression of it, so consistently strong content creation contributes to the broader corporate brand in ways that extend well past marketing metrics alone. Content and brand work like this also shapes how the company is perceived by people who've never set foot in one of its physical locations — a growing share of how any large consumer-facing business is judged today happens entirely through a screen, which raises the stakes on getting it right consistently.

Leading content creation for a group as large and diversified as Majid Al Futtaim gives a content professional exposure to an unusually wide range of brand stories — retail, entertainment, real estate — all under one corporate umbrella, which builds a breadth of content experience that's hard to get at a single-brand company. The scale also means working with real budgets, real production resources, and real audience sizes, which sharpens both the creative and the strategic, data-driven side of content work simultaneously. This kind of role is a strong platform for moving into senior content strategy, brand marketing, or corporate communications leadership roles, either within Majid Al Futtaim's wider marketing function or at another major regional group. For someone building a career in content or digital marketing in the UAE, the combination of corporate brand discipline and social-first creative instinct that this role demands is exactly the kind of experience that stands out to future employers looking for someone who can operate at scale. It's also a role that builds a genuinely well-rounded portfolio — the kind of varied, high-visibility work that stands out clearly when applying for the next role, since prospective employers can see real, published output rather than just a description of responsibilities.

• Proven experience creating or managing social-first digital content, ideally for a corporate or consumer brand
• Strong understanding of platform-specific content performance (video, short-form, graphics) across major social channels
• Experience briefing and managing creative production, whether in-house or through agencies
• Ability to balance creative, scroll-stopping content with corporate brand guidelines and tone
• Comfort using performance data to refine content strategy over time
• Strong written and visual storytelling skills