Sr. Go-to-Market Specialist, Amazon Ads International Expansion GTM – Amazon

Amazon Ads runs the advertising business behind sponsored products, display, video, and the custom campaigns that appear across Amazon’s owned properties and beyond. The International Expansion GTM team sits inside that organization and exists for one reason: when Amazon Ads brings a product, format, or market capability online in a new region, someone has to turn that into adoption on the ground. This role is that someone for the markets it covers, working out of the Dubai office with visibility into how ad products land across the wider MENA region.

Day to day, the job is less about running campaigns and more about building the conditions for other people to run them well. That means partnering with product and marketing teams to understand what’s launching, translating that into a regional rollout plan, briefing local sales and account teams on positioning, and staying close enough to early advertiser feedback to flag what isn’t working before it becomes a pattern. Expect a lot of cross-functional coordination, a fair amount of data pulling to track adoption against targets, and regular context-switching between strategic planning and operational follow-through.

It suits someone who has already worked in digital advertising, product marketing, or a GTM function and wants exposure to how a global ad platform expands into new markets rather than just executing within an established one. Comfort with ambiguity matters here — international rollouts rarely follow the playbook exactly, and the ability to adapt a global template to how advertisers and agencies actually operate in the Gulf is a real skill this role tests for.

Based in Dubai, the position also puts the successful candidate close to one of the fastest-growing digital ad markets in the region, at a company whose ad business has scaled quickly since its MENA entry.

A go-to-market specialist on this team has an outsized effect on how quickly Amazon Ads' international revenue grows, because a new ad product only creates value once advertisers actually adopt it. Every market rollout that goes smoothly — clear positioning, well-briefed sales teams, advertisers who understand what's new and why it matters to them — becomes revenue faster than one that stalls on confusion or a mismatched launch plan. This role is the connective layer between the teams that build ad products globally and the advertisers, agencies, and sellers who need to actually use them in a specific region. Get that translation wrong and adoption lags for months; get it right and a launch in Dubai or the wider Gulf can become a reference case other regional teams copy. Because the role also feeds market feedback back to global product teams, it shapes what gets built next — poor signal from this seat means Amazon Ads builds for markets it doesn't fully understand, while strong signal keeps the roadmap grounded in what advertisers in this region actually need.

This is a role that builds a genuinely transferable skill set: the ability to take something built centrally and make it land in a specific market, which is a muscle valued far beyond advertising. Working inside Amazon Ads' international expansion function means direct exposure to how a large, fast-growing ad business sequences its global rollouts, which teams need to be involved, and where launches typically go wrong — knowledge that's hard to get anywhere except from having done it. The cross-functional nature of the work (product, sales, marketing, data) also means building a wide internal network early, which tends to open doors to adjacent roles in product marketing, regional sales leadership, or strategy functions later on. For someone building a career in adtech or digital marketing specifically, few seats offer this combination of platform-level exposure (understanding how sponsored, display, and video ad products actually work) and market-level exposure (seeing how advertiser needs differ by region). It's also a strong training ground in structured problem-solving under ambiguity, since international launches rarely have a complete playbook to follow. Beyond the immediate skill-building, Amazon's scale means strong performers in GTM functions have a genuine path to larger regional or global mandates over time, and the Dubai base puts this work at the center of one of the region's most active digital advertising markets.

• Experience in go-to-market, product marketing, or a similar cross-functional launch role, ideally within digital advertising or e-commerce
• Working knowledge of digital advertising formats (sponsored, display, video) and how ad platforms measure performance
• Strong stakeholder management skills, with the ability to align global product teams and regional sales/account teams
• Comfort working with data — Excel at minimum, SQL or BI tooling a plus — to track adoption and report on launch metrics
• Bachelor’s degree in business, marketing, communications, or a related field
• Prior exposure to the MENA advertising or e-commerce market is an advantage
• Excellent written and verbal English; Arabic language skills are a plus but not required