Sr. Go-to-Market Specialist, Amazon Ads International Expansion GTM – Amazon

This role sits inside Amazon Ads, the advertising arm of Amazon that runs sponsored, display, video, and custom ad products for brands, agencies, and entrepreneurs. The specific team here is focused on international expansion, meaning the job is about taking Amazon Ads’ go-to-market playbook and adapting it for new or growing markets rather than running an already-mature one. Based in Dubai, this is a role built for someone who wants to be close to where an ad business is actually being built out, not just maintained.

The day-to-day work is a mix of strategy and execution: identifying which markets or verticals represent the next growth opportunity, working with local sales and account teams to understand what’s stopping advertisers from spending more, and building the go-to-market plans, pricing approaches, and enablement materials that let those teams sell effectively. Because this is an expansion-focused function, a lot of the job is genuinely new territory each time, adapting a global product strategy to fit regional advertiser behaviour, media budgets, and competitive dynamics in the Middle East.

It suits someone with a background in digital advertising, media strategy, or business development who is comfortable operating without a fully built playbook and who enjoys the process of figuring out what will actually work in a market rather than copying what worked somewhere else. Strong analytical instincts matter here since go-to-market decisions need to be backed by data on advertiser demand, spend patterns, and competitive positioning, but so does the ability to influence sales teams and leadership who may be more used to established approaches.

This is a good fit for someone early-to-mid career in ad tech or media who wants exposure to how a global platform expands into new regions, with the added benefit of Amazon’s scale and data behind the decisions being made.

A go-to-market specialist working on international expansion for Amazon Ads has a direct line to revenue growth in new markets, which is precisely why this function exists rather than leaving expansion to whichever regional sales team happens to pick it up. Every market Amazon Ads enters or deepens its presence in represents a meaningful commercial opportunity, and the difference between a well-planned expansion and an improvised one shows up quickly in advertiser adoption rates and spend. This role's output, the go-to-market strategy, sales enablement, and positioning, is what regional account teams actually use when they sit down with a brand or agency and try to convince them to shift budget onto Amazon's ad products. Get it wrong and sales teams are pitching a strategy that doesn't match local advertiser behaviour; get it right and they close deals faster with less friction. Because Amazon Ads competes for advertiser budget against other major platforms, the speed and quality of market entry work done here has a real effect on whether Amazon captures share early or plays catch-up later. It's also a role that produces institutional knowledge: the frameworks built for one market expansion often get reused or adapted for the next, so the work compounds in value over time.

Working in international expansion for one of the largest advertising platforms in the world builds a rare combination of skills: strategic market analysis, go-to-market execution, and hands-on exposure to how advertising budgets actually move between platforms. This isn't a role where someone learns to run one repeatable process; it's a role built around solving a new version of the same problem in a different market each time, which builds genuine strategic muscle rather than operational habit. That kind of experience is highly portable across ad tech, media, and even broader business development careers. The role also sits at a useful intersection of data and relationship-building. Someone here gets exposure to serious advertiser spend data and performance metrics while also having to translate that into a story that sales teams and regional leadership can act on, which is a combination that's genuinely rare to develop this early in a career. Because Amazon Ads operates at global scale, the standards for rigor, from how a business case gets built to how a pricing strategy gets tested, are higher than most regional media companies would require, and that discipline tends to stick with people for the rest of their careers. For anyone aiming at a longer-term path in ad tech strategy, media leadership, or even general management, this role offers exposure to how a market gets built from close to zero, which is a very different and arguably more valuable experience than managing an already-mature book of business.

• Experience in digital advertising, ad tech, media sales strategy, or business development, ideally with exposure to programmatic, sponsored, or display advertising products
• Track record of building or supporting go-to-market plans for a product or market launch
• Strong analytical skills, including comfort working with advertiser spend and performance data to shape strategy
• Ability to work cross-functionally with sales, marketing, and product teams across different time zones and markets
• Experience communicating strategy to both technical and commercial stakeholders
• Bachelor’s degree in business, marketing, economics, or a related field
• Familiarity with the Middle East advertising and media landscape is an advantage