Senior Creative Manager – Chalhoub Group

Chalhoub Group has spent over seven decades as a partner and creator of luxury across fashion, beauty, jewellery, watches, eyewear, and art de vivre, and the Senior Creative Manager role in Dubai sits at the heart of how that luxury positioning actually shows up, in campaigns, in-store experiences, and brand content across the group’s portfolio. Creative work in luxury retail carries a particular standard: it has to feel premium and considered, never generic or rushed.

The role involves leading creative concept development for campaigns and brand initiatives, managing creative execution across channels (digital, in-store, print, depending on the brand and campaign), and working closely with brand and marketing teams to make sure creative output stays true to each luxury brand’s distinct identity while still feeling fresh. Because Chalhoub represents multiple luxury brands and categories, the Senior Creative Manager needs to flex creative direction appropriately across very different brand personalities rather than applying one house style everywhere.

Being part of Chalhoub Group’s scale and decades of luxury market experience gives this role access to established creative standards and relationships across some of the world’s most recognized luxury names operating in the region.

It suits a creative leader with strong luxury or premium brand experience who can manage both the conceptual and the operational sides of bringing a creative vision to life across multiple brands.

In luxury retail, brand perception is often the entire basis of the premium customers are willing to pay, and creative execution, campaigns, in-store experience, content, is one of the most direct ways that perception is built or eroded. The Senior Creative Manager's work directly shapes how Chalhoub's luxury brand portfolio presents itself to customers across the markets it operates in, which has a real bearing on brand equity and customer willingness to pay a premium. Because Chalhoub represents multiple distinct luxury brands, consistently strong, brand-appropriate creative work across that portfolio also protects the group's standing with the international luxury houses it partners with, since those houses depend on regional execution that matches their global brand standards. Because creative work is often the most visible, most frequently judged output of a luxury brand's regional presence, consistent quality here also shapes whether international brand partners feel confident extending more creative latitude and investment to Chalhoub's regional teams over time.

Leading creative work across multiple luxury brands within a group of Chalhoub's scale builds a rare combination of creative versatility and luxury-sector specific judgment, knowing how to flex creative direction while protecting each brand's distinct identity, that's highly valued and relatively uncommon compared to creative experience confined to a single brand. Working with some of the world's most recognized luxury names, even in a regional execution capacity, also builds a portfolio and professional network that carries significant weight for anyone later targeting senior creative director or brand leadership roles within luxury retail globally, not just regionally. Within Chalhoub Group specifically, strong Senior Creative Managers have a visible path toward Creative Director or broader brand leadership roles, given the scale and diversity of the group's luxury portfolio. Managing creative work across brands with genuinely different personalities also sharpens a creative leader's own taste and judgment faster than working on a single brand would, since it forces constant recalibration rather than settling into one comfortable creative voice. That versatility is precisely what separates creative leaders who can run a multi-brand portfolio from those whose strength is confined to a single brand's aesthetic, and it's a distinction senior creative recruiters notice quickly when reviewing a candidate's body of work.

• Significant experience in creative direction or creative management, ideally within luxury, premium retail, or brand marketing
• Strong conceptual creative skills combined with the ability to manage creative execution across multiple channels
• Experience working across multiple distinct brand identities, maintaining each brand’s integrity while delivering fresh creative work
• Strong collaboration skills for working closely with brand and marketing teams
• Portfolio demonstrating high-quality creative work appropriate to a luxury or premium brand context
• Project management skills for delivering creative work on time and within scope across campaigns