Manager- Content Creation | Emirati Talent – Majid Al Futtaim

This Manager, Content Creation role sits within Majid Al Futtaim’s corporate communications or brand function in Dubai, with a specific mandate attached to Emirati Talent, indicating the role is part of the group’s UAE nationalization and talent development priorities alongside its functional scope. The job is about producing social-first, high-quality content that shapes how Majid Al Futtaim’s corporate brand, leadership visibility, employer brand, and stakeholder relationships are perceived across digital and social channels.

Day to day, this looks like planning and producing content across formats, written, visual, and likely video, for corporate and executive communications, coordinating with leadership on messaging that reflects well on both the individual and the group, managing content calendars and distribution across social platforms, and optimizing content performance while maintaining strict brand governance and sensitivity to reputational risk, since content coming from or about group leadership carries a different level of scrutiny than routine marketing material.

This suits a content professional who is comfortable operating close to senior leadership and corporate communications, understanding that this is reputation management as much as it is content creation. It requires genuine editorial judgment, the instinct to know what content elevates a brand versus what creates risk, alongside strong production skills and fluency with social-first content formats and distribution strategy.

For someone building a career in corporate communications or executive brand content specifically, working at the scale of a major regional conglomerate like Majid Al Futtaim, with its portfolio spanning retail, entertainment, and real estate, offers a genuinely high-profile platform to develop that specialism.

How a large, diversified group like Majid Al Futtaim is perceived publicly, through its leadership's visibility, its employer brand, and its stakeholder relationships, has real commercial consequences, affecting everything from the quality of talent the group can attract to how its businesses are perceived by partners, investors, and customers across its retail, entertainment, and real estate portfolio. This Content Creation Manager role sits directly at that intersection: every piece of leadership-facing content either builds that reputation carefully or risks undermining it if judgment or brand governance slips. Because content tied to executive visibility carries outsized scrutiny compared to routine marketing material, a single misjudged post or poorly handled piece of content can create reputational exposure disproportionate to its size, which is exactly why this role demands both strong production skills and sound editorial judgment working together. Done well, this role compounds a reputational asset over time, a consistently well-managed executive and corporate brand presence that strengthens the group's standing with every audience that matters to it, employees, partners, and the broader public.

Working this close to senior leadership and corporate communications at a major regional conglomerate is a genuinely accelerated way to build judgment that most content creators don't get access to until much later in their careers, understanding what content elevates an executive's or a company's reputation versus what creates risk is a skill learned through real exposure, not theory. Majid Al Futtaim's scale and diversified portfolio, spanning retail, entertainment, and real estate, also means exposure to a much broader range of brand and communications challenges than a single-industry employer would offer, which builds versatility that is valuable across any future corporate communications or brand leadership role. The explicit link to Emirati Talent development within this role signals a genuine investment in building this person's long-term career within the group, which often comes with structured mentorship, visibility with senior stakeholders, and a credible path toward more senior communications or brand leadership positions over time. For a content professional who wants their career to move from pure content production toward strategic brand and reputation management, this role offers a concrete, high-stakes training ground, the kind of close proximity to executive decision-making and public-facing risk that is hard to replicate in a more conventional marketing content role, and the Majid Al Futtaim name carries real recognition across the region's corporate and communications community.

• Experience in content creation, corporate communications, or brand content, ideally supporting senior leadership or executive visibility
• Strong writing and content production skills across social-first formats (written, visual, and video)
• Understanding of brand governance and reputational sensitivity when producing content tied to corporate leadership
• Experience managing content calendars and distribution across social and digital channels
• Ability to optimize content performance using platform analytics and engagement data
• Excellent judgment and discretion when handling sensitive or high-visibility content
• Strong stakeholder management skills for working directly with senior leadership and corporate communications teams