Associate Manager – Home Brand Marketing – Majid Al Futtaim

Majid Al Futtaim Lifestyle is hiring a Brand Marketing Associate Manager – Home in Dubai, responsible for marketing within the Home category of its lifestyle retail portfolio. This is a mid-level marketing role, owning brand marketing execution for Home rather than setting group-wide marketing strategy.

The role covers the practical work of brand marketing for a retail category: aligning campaigns, in-store activations, and customer communications with Majid Al Futtaim Lifestyle’s broader marketing strategy, working with creative and media teams to execute campaigns, and making sure brand messaging stays consistent across channels for the Home portfolio specifically. It’s a role that sits between strategic marketing direction and hands-on campaign execution.

It suits a marketer with solid brand or category marketing experience, ideally in retail or a similar consumer category, who’s comfortable owning a specific brand/category remit and coordinating across in-store, digital, and communications channels to make campaigns land consistently.

Home is a significant and competitive retail category, and how well it's marketed directly affects footfall, conversion, and sales performance for that part of Majid Al Futtaim Lifestyle's portfolio - consistent, well-executed brand marketing is what turns product range and store experience into actual customer demand. An Associate Manager who keeps campaigns aligned across in-store, digital, and communications channels prevents the kind of disjointed marketing that confuses customers and wastes marketing spend, which matters directly to the category's commercial performance and to how efficiently Majid Al Futtaim Lifestyle's marketing budget gets used. Done well, this role is a meaningful contributor to how the Home category performs against both competitors and the rest of Majid Al Futtaim Lifestyle's own portfolio. It also protects the broader Majid Al Futtaim Lifestyle brand from the kind of inconsistent category-level marketing that can confuse customers across a diversified retail portfolio, which matters as the group continues to compete against both international and regional home retailers.

Owning brand marketing for a specific retail category gives a marketer real end-to-end campaign experience - from aligning with strategy through to execution across in-store, digital, and communications channels - which is exactly the kind of cross-functional marketing fluency that senior marketing roles require. Majid Al Futtaim Lifestyle operates multiple retail categories and brands, so strong performance in a category like Home opens a visible path toward Senior Manager or category marketing lead roles, potentially across a broader portfolio. The specific mix of retail marketing experience, brand consistency management, and campaign execution built here is highly transferable across the wider UAE and GCC retail and consumer goods sector, where marketers with genuine category ownership experience are well regarded. It's a solid, practical step for a marketer building toward category or brand marketing leadership. It also builds genuine cross-functional project management experience, coordinating creative, media, and category teams toward a single campaign outcome, which is exactly the kind of orchestration skill that senior brand and category marketing roles require. Marketers who build this skill set early tend to move into broader portfolio roles faster than those who have only worked on a single channel. That orchestration skill is precisely what separates associate-level marketers from those ready for genuine category or brand ownership.

• Proven experience in brand marketing, category marketing, or similar within retail or consumer goods
• Experience aligning campaigns across in-store activations, digital channels, and customer communications
• Strong project management skills to coordinate with creative, media, and category teams
• Good understanding of brand consistency and how to maintain it across touchpoints
• Comfortable working within a broader marketing strategy set by senior leadership
• Bachelor’s degree in Marketing, Business, or a related field
• Experience in the Home, lifestyle, or retail category is an advantage