Personal Trainer – Landmark Group

Fitness First, owned and operated by Landmark Group, a leading retail organization in the Middle East, is hiring a Personal Trainer across its UAE clubs, which serve over 70,000 members across more than 50 locations. The role combines genuine coaching expertise with a client-facing, relationship-driven approach to helping members actually achieve their fitness goals.

The work covers delivering personal training sessions tailored to individual member goals and fitness levels, building and maintaining a client base within the club, and often supporting broader member engagement on the gym floor beyond just scheduled sessions. Because personal training is typically also a revenue-generating service within a fitness club, there’s a real commercial dimension to the role alongside the coaching itself, building and retaining a client base through genuinely good results and relationship-building.

This suits a trainer who’s both technically skilled in exercise programming and genuinely good at motivating and building rapport with clients over time, since results in personal training come as much from sustained client engagement as from any single workout plan. People who do well as personal trainers combine real coaching competence with the interpersonal and, often, sales skills needed to build a sustainable client base.

Personal training is typically one of the more direct revenue-generating services within a fitness club, which means a trainer's ability to build and retain a strong client base has a measurable, trackable effect on the club's financial performance, not just member satisfaction. Beyond direct revenue, successful personal training relationships are also one of the strongest drivers of overall membership retention, since members who see real results and build a relationship with a trainer are significantly less likely to cancel their membership than those who train alone without support or accountability. In a market as large as Fitness First's UAE footprint, over 70,000 members across more than 50 clubs, consistent quality and commercial performance from personal trainers across all locations has a meaningful cumulative effect on the brand's overall business performance and reputation. Strong personal trainers also contribute to word-of-mouth marketing, since satisfied clients who achieve real results are a club's most credible and cost-effective source of new member referrals.

Personal training builds a genuinely dual skill set, deep technical expertise in exercise science and programming, combined with the relationship-building and commercial skills needed to build and sustain a client base, a combination that's valuable both within the fitness industry and in any future client-facing or sales-oriented career. Working within Fitness First and the broader Landmark Group also means access to a large, established member base and brand recognition that makes building a client roster considerably easier than at a smaller, independent studio, giving a trainer real commercial momentum from day one. The coaching and motivation skills developed through sustained client relationships, understanding what actually keeps someone engaged and progressing over months, are highly transferable to leadership, coaching, or people-management roles well beyond fitness. Strong personal trainers with a proven client base and track record are often considered for senior trainer, master trainer, or fitness management roles within a larger organization like Landmark Group, providing a genuine path for career progression. For someone passionate about fitness coaching who also wants to build real commercial and client-management experience, this role offers both at meaningful scale. It also builds a specific kind of resilience and self-motivation that comes from being personally accountable for building a client base, not just showing up to a shift.

• Recognized personal training certification (e.g. REPs, ACE, NASM, or equivalent)
• Experience designing and delivering personal training programs tailored to individual client goals
• Strong interpersonal skills and the ability to build and retain a client base
• Comfortable with the commercial aspects of personal training, including client acquisition and retention
• Good understanding of exercise science, injury prevention, and safe training practices
• CPR/First Aid certification is typically required or expected to obtain