Strategic Marcom Manager, DSPX, Marcom, Emerging & Expansion Geographies – Amazon

This role sits within Amazon’s advertising business, on the team responsible for how the company communicates with DSP (Demand-Side Platform) prospects and existing DSP owners across emerging and expansion geographies. In plain terms: this is a marketing communications role for the programmatic advertising side of Amazon Ads, focused on the messaging and positioning that brings new advertisers onto the platform and keeps existing ones engaged as the product evolves.

The day-to-day work is a mix of strategic messaging and hands-on content creation — partnering with content teams across Amazon to develop the narrative for DSP in markets where the product is still relatively new. That means adapting global positioning for local context, briefing creative and content partners, and making sure the story being told to a prospective advertiser in an emerging market is coherent with what’s being told everywhere else Amazon Ads operates.

It suits someone who has worked in B2B or martech communications before and is comfortable operating at the intersection of marketing, sales enablement, and product — this isn’t a pure brand marketing role, it’s one where the output has to directly support a commercial motion (bringing DSP customers on board and expanding usage) in markets that don’t yet have the maturity or established playbooks of Amazon’s core advertising markets.

Programmatic advertising products succeed or fail on trust as much as technology — an advertiser deciding whether to move budget onto a DSP is making a bet on whether the platform will perform and whether the company behind it understands their market. In an emerging or expansion geography, that trust has to be built from close to zero, without the years of case studies and word-of-mouth that exist in Amazon's most mature ad markets. This role is the connective tissue that makes that possible: getting the message right for a market that doesn't yet have an established playbook directly affects how quickly new advertisers adopt DSP and how quickly existing ones expand their spend. Get the positioning wrong — too generic, or lifted wholesale from a mature market without adaptation — and the sales team downstream has to work much harder to close the same deal. Get it right, and the communications function becomes a genuine accelerant for revenue growth in markets Amazon Ads is actively trying to scale, rather than a cost center producing collateral nobody reads.

This is a role that sits at the crossroads of marketing communications and one of the fastest-growing parts of the advertising industry — retail media and programmatic buying — inside one of the largest ad platforms in the world. For someone building a career in marketing, that combination is valuable in a specific way: it teaches both the craft of B2B communications and the commercial mechanics of how demand-side platforms actually work, a technical fluency that's increasingly expected of senior marketers in the adtech space. Working across emerging and expansion geographies also means exposure that a role focused on a single, mature market wouldn't offer — understanding how to adapt a global narrative for markets at very different stages of digital advertising maturity is a skill that compounds over a career, whether the next step is a bigger regional marketing remit, a product marketing role, or a move client-side into a brand or agency that buys programmatic media. The internal network built by partnering with content, product, and sales teams across Amazon Ads is also worth something on its own — Amazon Ads is one of the reference points the rest of the adtech industry watches, and having shaped messaging inside it is a credible line on any marketing communications CV.

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience in B2B marketing communications, ideally within adtech, martech, or digital advertising
• Familiarity with programmatic advertising and demand-side platform (DSP) concepts
• Strong written communication skills — able to translate technical ad-product capability into clear, persuasive messaging
• Experience partnering with content, creative, or product marketing teams to produce customer-facing materials
• Comfort operating in emerging or less-established markets, where playbooks are still being built
• Project management skills to coordinate messaging across multiple stakeholders and geographies