Strategic Marcom Manager, DSPX, Marcom, Emerging & Expansion Geographies – Amazon

Amazon’s DSPX team sits at the point where advertising technology meets partner relationships – this Marcom role exists because the way Amazon communicates with its DSP (Demand-Side Platform) prospects and existing DSP owners across emerging and expansion geographies needs to be as considered as the product itself. It’s a marketing communications role built around a specific, technical B2B audience rather than a mass-market one.

The job centres on shaping how Amazon talks to this ecosystem: messaging frameworks, content that explains complex ad-tech capability in a way media buyers and platform partners will actually read, and coordinating with other content and creator teams inside Amazon so the story is consistent across channels. Emerging and expansion geographies add a layer of nuance – the same message often needs to land differently depending on how mature the local advertising market is.

Expect close collaboration with product marketing, sales, and regional teams to keep messaging grounded in what the product can actually do, alongside the more traditional marcom toolkit – campaign narratives, sales enablement content, and partner-facing communications that support expansion into newer markets.

This suits someone who has operated in B2B or ad-tech marketing communications before, is comfortable translating technical capability into a story a commercial audience will act on, and wants the scale and complexity of doing that across multiple emerging markets at once rather than a single mature one.

How Amazon communicates with DSP prospects and existing partners directly affects adoption of its advertising technology in markets that are still forming their programmatic advertising habits. Get the messaging wrong in an expansion geography and a genuinely capable product looks confusing or irrelevant to the media buyers who would otherwise adopt it; get it right and the same product becomes the reason a regional partner chooses Amazon's DSP over a competitor's. This role is effectively responsible for translating technical ad-tech capability into commercial momentum in markets where trust and clarity matter more than brand recognition alone. Because emerging and expansion geographies are precisely where competitive ad-tech platforms are also fighting for early share, the quality and consistency of this communications work has a real bearing on whether Amazon wins those relationships early, when switching costs for a partner are still low and the market is still being defined. Ultimately, the quality of support this role provides shapes how confidently the rest of the organisation can focus on its own priorities, rather than being slowed down by unresolved people or process issues.

This is a genuinely specialised niche - B2B marketing communications for advertising technology, aimed specifically at DSP partners in emerging markets - and specialisation like that compounds quickly on a CV. Ad-tech marketing communications experience at Amazon's scale is a credential that travels well across the wider advertising, media, and martech industry, where demand for people who can translate technical product capability into commercial messaging is consistently high. Working across emerging and expansion geographies also builds a genuinely international marketing skill set - understanding how the same value proposition needs to flex across markets at different stages of maturity is exactly the kind of judgement that regional and global marketing leadership roles require later on. Because the role sits between product, sales, and regional teams, it also builds strong cross-functional operating skills - the ability to align stakeholders with different priorities around a single narrative - which is one of the most transferable skills in any senior marketing career. Amazon's internal scale means there is also a realistic path to move laterally into broader brand, product marketing, or regional leadership roles within the advertising business for someone who builds a strong track record here. The organisational, communication, and stakeholder management skills built in a role like this are also highly transferable across the wider UAE business services and corporate support job market, keeping future career options genuinely broad.

• Experience in B2B marketing communications, product marketing, or a related content/comms role
• Familiarity with ad-tech, DSPs, or programmatic advertising concepts is strongly preferred
• Strong written communication skills – able to turn technical detail into clear, persuasive content
• Experience working with cross-functional teams (sales, product, regional marketing)
• Comfort operating across multiple, varied international/emerging markets
• Project management skills to run multiple content and campaign workstreams in parallel