Marketing Manager – Leisure and Entertainment – Majid Al Futtaim

Majid Al Futtaim Entertainment is looking for an experienced Marketing Manager to develop and execute integrated marketing strategies across its leisure and entertainment portfolio, think cinemas, indoor entertainment venues, and family attractions that depend on steady footfall to stay profitable. This is a strategy-to-execution role: building campaign plans, then seeing them through production, media buying, and in-venue activation.

Because MAF Entertainment operates across multiple brands and venue types, the Marketing Manager needs to balance brand-level consistency with venue-specific campaign needs, a cinema promotion and a family entertainment center promotion pull on different audiences even when they sit under the same corporate umbrella. Expect close collaboration with venue operations teams, creative agencies, and media partners, along with regular reporting on what’s actually driving visits and spend.

Majid Al Futtaim’s leisure and entertainment business benefits from the group’s broader retail and mall footprint, which gives marketing campaigns built here more cross-promotional reach than a standalone entertainment brand would have. A marketing manager who has run integrated campaigns, not just digital or just above-the-line work, will find the scope of this role a natural fit.

Leisure and entertainment venues live or die on footfall, and marketing is the primary lever that drives people through the door on a given weekend rather than a competitor's venue. A Marketing Manager who runs sharp, well-targeted campaigns directly shows up in attendance numbers, ticket sales, and secondary spend on food, retail, and add-on experiences inside the venue. Because Majid Al Futtaim operates across multiple entertainment brands and formats, strong marketing work here also creates cross-promotional value, a well-run campaign for one venue can lift awareness and visits for others in the group's broader leisure and retail ecosystem. Poorly targeted or inconsistent marketing, on the other hand, is expensive in a very visible way: empty seats and quiet venues on weekends represent real, immediate lost revenue that can't be recovered later. There is also a brand equity dimension, consistent, well-executed marketing builds long-term trust in MAF's entertainment brands, which pays off in repeat visits and word-of-mouth that reduces the cost of acquiring new customers over time. In a competitive leisure market, marketing quality is one of the clearest differentiators between venues that thrive and those that quietly struggle.

Running marketing for Majid Al Futtaim's leisure and entertainment portfolio gives a marketer genuine multi-brand, multi-format experience, cinemas, indoor entertainment, and family attractions each have different audiences and different campaign mechanics, and managing that variety builds a breadth of skill that single-brand marketing roles simply cannot offer. That range is valuable on a CV because it demonstrates adaptability across consumer segments and campaign types rather than depth in just one narrow lane. Because MAF is one of the largest diversified groups in the region, strong performers in this role have a credible path toward senior marketing leadership across the group's broader retail, leisure, or communities businesses, this is often a stepping stone role rather than a terminal one. Exposure to large-scale media buying, agency management, and cross-venue campaign coordination also builds commercial marketing skills that transfer well beyond entertainment, into retail, hospitality, or consumer brand marketing more broadly. The UAE's leisure and entertainment sector continues to expand as the population grows and tourism increases, which gives this kind of experience durable relevance rather than a shrinking niche. For a marketer looking to build a senior leadership track record quickly, few single roles offer this much brand variety and commercial visibility at once.

• Bachelor’s degree in Marketing, Communications, or a related field; a Master’s is an advantage
• Several years of experience managing integrated marketing campaigns, ideally in leisure, entertainment, retail, or hospitality
• Strong project management skills across creative production, media buying, and in-venue activation
• Comfortable working with agencies, media partners, and internal operations teams simultaneously
• Data-literate enough to read campaign performance and adjust strategy mid-flight
• Experience managing multiple brands or venue types under one marketing umbrella is a plus
• Strong written and verbal communication skills for both strategic planning and creative briefing