Personal Trainer – Landmark Group

Landmark Group operates one of the region’s leading health and fitness club networks, with over 70,000 members across more than 50 clubs, and a Personal Trainer in this network works directly with members to design and deliver individualized fitness programs that help them reach their goals. This is a hands-on, member-facing role central to the club’s value proposition beyond just facility access.

The day-to-day work involves conducting fitness assessments for new clients, designing personalized training programs based on individual goals and fitness levels, delivering one-on-one or small-group training sessions, and tracking member progress over time to keep programs effective and members motivated. Beyond the technical training work, a meaningful part of the role is relationship-based: building enough trust and rapport with members that they stay engaged with their program and renew their personal training packages.

Because personal training is a premium, revenue-generating service within the broader club membership, trainers are also expected to contribute to member retention and, in many cases, to selling additional training packages or sessions, requiring a degree of comfort with the commercial side of the role alongside the technical fitness expertise.

This suits a certified personal trainer who combines genuine technical fitness knowledge with strong interpersonal skills and some comfort with the sales and retention aspects of a client-facing fitness role.

Personal training is one of the higher-margin, member-retention-driving services within a fitness club's business model, since members who work with a trainer tend to see faster results, form stronger habits, and stay engaged with their membership longer than those who use the facility on their own. A Personal Trainer who builds genuine rapport and delivers real results directly drives both membership retention and the ongoing revenue from training package renewals, both of which matter enormously in a fitness club business where member churn is a constant commercial pressure. Because Landmark's club network spans over 70,000 members across 50-plus clubs, consistency in training quality and member experience across the network protects the brand's overall reputation, not just any single trainer's client base. A trainer who fails to deliver genuine results or a positive experience risks losing not just that client's training revenue but potentially their broader club membership if they become disengaged from the fitness routine entirely. On the positive side, strong personal trainers often become one of the primary reasons members stay loyal to a specific club location, making individual trainer performance a meaningful, trackable driver of location-level retention metrics.

Working as a Personal Trainer within a large, established fitness club network builds both deep technical fitness expertise and genuine client relationship and retention skills, a combination that's valuable whether someone stays in the fitness industry or eventually moves into broader wellness, coaching, or even sales-oriented client-facing careers. The commercial dimension of the role, being responsible for client retention and package sales, builds real sales and relationship management skills that many purely technical fitness roles don't require, making trainers who develop this skill set more versatile and valuable. Being part of a large network with over 70,000 members and 50-plus clubs also provides more volume and variety of client experience than a smaller, independent gym would offer, accelerating a trainer's development across different client goals, ages, and fitness levels. Access to a large member base also creates more opportunities for trainers to build a strong personal client roster and reputation within the network, which in turn makes it easier to sustain a full, well-paying client book over time. Personal trainers who build a strong track record of client results and retention often progress into senior trainer, fitness manager, or club management roles within the network, or use the client-facing and program-design experience to move into corporate wellness, specialized coaching niches, or entrepreneurial fitness ventures later in their careers.

• Recognized personal training certification (e.g., ACE, NASM, or equivalent)
• Prior experience delivering one-on-one or small-group personal training sessions
• Strong knowledge of exercise science, program design, and injury prevention
• Excellent interpersonal and motivational communication skills
• Comfort with the commercial aspects of the role, including client retention and package sales
• CPR/First Aid certification
• Well presented, punctual, and professional client-facing manner