Membership Consultant – Landmark Group

This Membership Consultant role is with one of the leading health and fitness clubs owned and operated by Landmark Group, a retail organization with more than 25 value-led, own-built brands across retail, hospitality, food, and leisure. The role is a sales and customer-facing position responsible for converting prospective members into club members and supporting existing members through renewals and upgrades.

Day to day, the Membership Consultant handles inquiries from prospective members, gives club tours, explains membership options and pricing, and closes membership sales, while also managing renewal conversations with existing members to keep retention strong. This is a genuinely target-driven sales role, with performance typically measured against monthly membership sales and retention goals, requiring both strong closing skills and authentic relationship-building ability.

It suits someone with a background in sales, ideally within fitness, hospitality, or another membership or subscription-based business, who is comfortable working toward clear sales targets while still prioritizing an honest, member-focused approach. Genuine enthusiasm for fitness and the club’s community helps build credibility with prospective members during the sales conversation.

For someone who enjoys sales with a genuine service and relationship dimension, rather than purely transactional selling, this role offers a strong, measurable path to build sales experience within an established fitness brand.

Membership sales are the primary revenue engine for a fitness club business, and a Membership Consultant's ability to convert prospective members into signed, paying members has a direct and immediate effect on the club's monthly revenue performance. Because this business runs on recurring membership fees, the role's impact goes beyond the initial sale, since how well a Consultant manages renewal conversations and member relationships also directly affects retention rates, and losing an existing member is generally far more costly to replace than winning a new one. A skilled, honest sales approach also protects the club's reputation, since members who feel they were sold something misleading tend to churn quickly and can damage word of mouth in a competitive fitness market. Across Landmark Group's network of health and fitness clubs, consistent membership sales performance at the club level rolls up into the overall commercial health of the group's fitness business, making this role's day-to-day sales conversations genuinely consequential to the broader business's financial performance.

Membership sales is a strong, measurable training ground for a sales career, because performance is tracked clearly against targets and the sales cycle, from initial inquiry to closed sale, is fast enough to give a Consultant frequent feedback on what is and isn't working in their approach. The skills built here, consultative selling, objection handling, pipeline management, and relationship-based retention, are highly transferable to sales roles across hospitality, subscription businesses, and consumer services more broadly, not just fitness specifically. Working within Landmark Group's established fitness club network also provides access to a steady flow of prospective member inquiries, which makes it easier to build strong sales performance and a track record than working for a smaller, less established gym with lower footfall. Strong performers in membership sales roles often have a clear path toward senior sales, team leadership, or club management roles within the group over time, since sales performance is a visible, provable credential for internal promotion. For someone building a long-term sales career, particularly one who wants to combine sales skill with genuine relationship-building and an interest in health and fitness, this role offers a strong, well-structured starting point with real room to grow into more senior sales or club leadership positions over time.

• Previous sales experience, ideally within fitness, hospitality, or a membership-based business
• Strong closing skills combined with an honest, member-focused sales approach
• Excellent interpersonal and communication skills for building rapport quickly with prospective members
• Comfort working toward monthly sales and retention targets
• Genuine enthusiasm for fitness and the club community
• Ability to manage a pipeline of prospective members from inquiry through to signed membership
• Professional, approachable presence suited to a member-facing club environment
• Willingness to work flexible shift patterns, including evenings and weekends