Membership Consultant – Landmark Group

Landmark Group is hiring a Membership Consultant for its fitness club operations in the UAE, one of the region’s leading health and fitness businesses, part of a broader hospitality and retail group that has built more than 25 value-led, own-built brands across retail, hospitality, food, and leisure. This role sits on the sales side of the fitness business, responsible for converting prospective members into paying club members and supporting overall membership growth.

The role involves engaging with prospective members, whether they’re walking into the club, calling in, or following up from a marketing lead, understanding their fitness goals and concerns, and guiding them through membership options to find the right fit. Because fitness club memberships are a considered purchase for many people, often involving hesitation about cost, time commitment, or past experiences with unused memberships, a large part of the role is genuine consultative selling rather than pure transactional pitching. Membership Consultants also typically play a role in the early member experience, helping new members feel welcomed and set up for success so they’re more likely to actually use their membership and eventually renew.

This role suits someone with genuine sales ability combined with authentic enthusiasm for fitness and helping people commit to healthier habits. Strong consultative selling skills, comfort with target-driven work, and the interpersonal warmth to make prospective members feel understood rather than sold to are all essential for success in this role.

It’s a strong opportunity for a sales-minded professional who wants to work in a genuinely purpose-driven sales environment within one of the region’s most established fitness and leisure networks.

Membership Consultants directly drive new member acquisition, which is the primary revenue engine for any fitness club business, making this role commercially central to the club's growth and financial performance rather than a peripheral support function. Because fitness memberships involve genuine buyer hesitation, cost concerns, time commitment worries, and past experience with unused gym memberships, the quality of consultative selling at this stage has a real effect on conversion rates and, importantly, on whether new members actually go on to use their membership and renew rather than churning quickly. A strong Membership Consultant also shapes the crucial first impression a new member has of the club, which affects not just that individual's retention but also word-of-mouth referrals, a significant driver of new membership sales in the fitness industry. Within a network operating more than 25 owned brands across retail, hospitality, and leisure, consistent, high-quality membership sales protects the broader reputation Landmark has built in the fitness space regionally. In a competitive fitness market with many club options, the difference between a consultant who genuinely understands and addresses a prospect's concerns versus one who simply pushes a sale often determines whether that person becomes a long-term, loyal member or churns within months.

Membership sales experience within a large, established fitness club network builds genuinely strong consultative selling skills, since fitness memberships require real skill in understanding customer psychology, addressing hesitation, and building trust rather than relying on pressure tactics, a skill set that transfers directly into virtually any sales career, well beyond fitness specifically. Working within Landmark's fitness business, part of a broader group with more than 25 owned brands, also provides visibility into a genuinely large and diversified retail, hospitality, and leisure operation, which can open doors to other sales or customer-facing roles within the wider group over time. The consultative sales approach required for membership sales, understanding a prospect's actual goals and concerns rather than pushing a generic pitch, builds a genuinely transferable professional skill that's valued across retail, hospitality, wellness, and broader B2C sales careers. For someone early in a sales career, this role also provides strong target-driven sales experience and measurable performance feedback that builds real sales discipline and resilience. For someone building a longer-term career in sales, whether within fitness and wellness specifically or more broadly, strong performance as a Membership Consultant provides a solid foundation and track record that positions someone well for senior sales, sales management, or broader customer experience leadership roles as their career develops.

• Proven sales experience, ideally in a consultative or membership-based sales environment
• Genuine enthusiasm for fitness and health, translating into authentic conversations with prospective members
• Strong interpersonal and consultative selling skills, with the ability to understand and address customer hesitations
• Comfort working toward sales targets in a fast-paced, customer-facing environment
• Excellent follow-up discipline for converting leads and supporting new member onboarding
• Bachelor’s degree preferred but not essential; relevant sales experience will also be considered
• Prior experience in fitness, hospitality, or membership-based sales is an advantage