E-Commerce Manager, Lacoste & Guess – Chalhoub Group

This E-Commerce Manager role covers Lacoste and Guess, two globally recognized fashion brands within Chalhoub Group’s portfolio, which has partnered with and built luxury and premium brand experiences across the Middle East for over seven decades. The role sits at the intersection of e-commerce operations and digital growth — responsible for how these two brands perform online across the region, from site experience to conversion to digital marketing coordination.

The work typically involves managing the day-to-day e-commerce operation for both brands — site merchandising, promotions, and content — analyzing sales and traffic performance to identify growth opportunities, coordinating with digital marketing to drive traffic and conversion, and working with brand and buying teams to ensure the online assortment and presentation reflects each brand’s identity accurately. Managing two distinct brands simultaneously also means balancing genuinely different brand positioning — Lacoste and Guess have different customer bases and styling identities — within a shared e-commerce operation.

This suits someone with solid e-commerce management experience, strong analytical skills for reading performance data, and genuine commercial instinct for growing online sales. Experience managing multiple brands or product lines within a shared e-commerce infrastructure is directly relevant given the dual-brand scope here.

Being part of Chalhoub Group means working within an organization with deep regional retail expertise and established relationships with major international fashion brands, offering real infrastructure and market knowledge to support e-commerce growth.

E-commerce is an increasingly central channel for fashion retail, and this role directly owns online commercial performance for two well-known global brands, Lacoste and Guess, within the region — meaning the decisions made here about merchandising, promotions, and site experience translate directly into online revenue for both brands. Managing two distinct brand identities within one e-commerce operation is a genuine skill, since getting it wrong — treating Lacoste and Guess as interchangeable rather than distinct — risks diluting how each brand is presented and experienced online. Strong e-commerce management also has a compounding effect: well-optimized site merchandising and conversion-focused decisions don't just drive a single quarter's results, they build the digital foundation that ongoing marketing investment converts more efficiently against. As fashion retail continues shifting toward online and omnichannel shopping regionally, strong performance in this role also protects and grows Chalhoub Group's relationship with both Lacoste and Guess as valued brand partners, since delivering strong online results is directly tied to how those international brands view Chalhoub's value as a regional retail partner.

Managing e-commerce for two distinct, globally recognized fashion brands simultaneously gives you genuinely broad experience — balancing different brand positioning, customer bases, and merchandising strategies within one role — that's more varied than managing a single brand's e-commerce operation would offer. You'll build strong, practical skills in e-commerce analytics, site merchandising, and digital growth strategy, all core competencies for any future e-commerce or digital retail leadership role. Being part of Chalhoub Group means access to established relationships with major international fashion brands and deep regional retail expertise, which gives you exposure to how a large, experienced retail partner manages digital growth for global brands — knowledge that's valuable well beyond Lacoste and Guess specifically. As e-commerce continues to grow as a share of fashion retail across the region, strong e-commerce managers who can demonstrate real commercial results are increasingly sought after, both within large retail groups like Chalhoub and at fashion brands managing their own direct e-commerce. Strong performance in this role is a solid foundation toward Senior E-Commerce Manager, Head of Digital, or broader digital retail leadership positions, given the breadth of multi-brand e-commerce management experience it builds. It's also a role with real, visible commercial accountability, since online sales performance is measurable and directly attributable to the decisions you make.

• Experience in e-commerce management, ideally within fashion or consumer retail
• Strong analytical skills for interpreting sales, traffic, and conversion data
• Experience managing site merchandising, promotions, and online content
• Ability to manage multiple brands or product lines with distinct positioning within a shared e-commerce operation
• Experience coordinating with digital marketing teams to drive traffic and conversion
• Understanding of fashion retail e-commerce dynamics, including seasonal and promotional planning
• Strong commercial instinct for identifying and acting on online growth opportunities