CRM Specialist – Lifecycle Marketing – Talabat

This CRM Specialist role sits within talabat’s Lifecycle Marketing function in Dubai, focused on managing customer relationships throughout their journey on the platform via CRM and marketing automation. talabat, part of the Delivery Hero Group, relies heavily on lifecycle marketing to keep customers engaged and ordering regularly across a competitive delivery market, and this role is central to that effort.

Day to day, the role involves building and executing CRM campaigns across the customer lifecycle — onboarding new users, re-engaging lapsed customers, and rewarding loyal ones — using segmentation and targeting to make sure the right message reaches the right customer at the right moment. That means working with customer data to build segments, setting up and testing campaigns across channels like push notifications, email, and in-app messaging, and analysing campaign performance to continually improve engagement and retention metrics. Requires 4+ years of CRM and marketing automation experience to operate effectively at the pace and scale talabat’s customer base demands.

It suits an experienced CRM or lifecycle marketing professional who’s genuinely comfortable with both the creative side of campaign messaging and the analytical side of segmentation, testing, and performance measurement, ideally with experience in e-commerce, delivery, or another high-frequency consumer app environment.

Customer retention is one of the most valuable levers in a delivery business like talabat, since keeping an existing customer ordering regularly is far more cost-effective than acquiring a new one, and lifecycle marketing is the discipline directly responsible for making that retention happen. This CRM Specialist role sits right at that pressure point — every well-targeted re-engagement campaign that brings back a lapsed customer, and every smooth onboarding sequence that turns a first-time user into a habitual one, has a direct, measurable effect on talabat's active customer base and order frequency. In a market where customers have multiple delivery apps to choose from, lifecycle marketing that's genuinely well-segmented and well-timed is what keeps talabat top of mind rather than being one of several apps a customer opens interchangeably. Poorly targeted or excessive messaging, on the other hand, actively damages the relationship — so this role's judgment about frequency, relevance, and timing carries real commercial weight in both directions.

CRM and lifecycle marketing experience at a high-frequency consumer platform like talabat is genuinely valuable, transferable expertise, because the discipline of segmentation, multi-channel campaign execution, and performance-driven optimisation built here applies directly across e-commerce, subscription, fintech, and any other consumer business built on repeat engagement. Working with talabat's customer base gives exposure to lifecycle marketing at real regional scale and complexity, which is a stronger training ground than most single-market or lower-frequency businesses can offer. Being part of the Delivery Hero Group also opens potential career mobility across its wider portfolio of delivery platforms, and the specific skill set built here — data-driven segmentation combined with genuine marketing craft — positions a CRM Specialist strongly for senior CRM, lifecycle marketing, or broader retention marketing leadership roles later in their career. For someone who wants a marketing career grounded in measurable business impact rather than purely brand or creative work, lifecycle marketing at a company where customer retention is this commercially central offers a strong combination of analytical rigor and creative campaign work, with real career growth potential within a large, fast-moving organisation. It's also a role where success is measured in hard retention and engagement numbers, giving a CRM specialist a genuinely strong, quantifiable track record to build a career on.

• 4+ years of experience in CRM, lifecycle marketing, or marketing automation
• Strong experience with CRM platforms and marketing automation tools for campaign execution
• Proven skill in customer segmentation and targeting based on behavioural data
• Experience running multi-channel campaigns across push notifications, email, and in-app messaging
• Analytical mindset with the ability to measure and optimise campaign performance against retention and engagement metrics
• Strong writing skills for crafting effective lifecycle messaging
• Experience in e-commerce, delivery, or high-frequency consumer app environments is a strong advantage