E-Commerce Manager, Lacoste & Guess – Chalhoub Group

This E-Commerce Manager role covers both Lacoste and GUESS for Chalhoub Group in Dubai, a partner and creator of luxury retail experiences across fashion, beauty, jewellery, watches, eyewear, and art de vivre categories for over seven decades in the region. Managing e-commerce for two established international fashion brands simultaneously means this role carries real commercial scope across Chalhoub’s digital retail portfolio.

Day to day, the role covers managing the end-to-end online sales channel for both brands — product listings and catalogue management, promotional and campaign planning, site merchandising, performance analysis, and working closely with marketing, buying, and technology teams to keep the e-commerce experience aligned with each brand’s positioning while driving online sales growth. Since Lacoste and GUESS have distinct brand identities and customer bases, the role requires genuine commercial and merchandising judgment to manage both effectively rather than applying a one-size-fits-all approach.

It suits an experienced e-commerce professional with strong commercial and analytical instincts, genuine fashion retail sensibility, and the organisational capacity to manage multiple brand channels simultaneously without either one losing focus or brand distinctiveness.

Online sales are an increasingly central channel for fashion brands like Lacoste and GUESS, and this E-Commerce Manager role is directly responsible for making sure that channel performs commercially while staying true to each brand's distinct identity. Poor e-commerce execution — weak merchandising, inconsistent promotions, or a site experience that doesn't reflect the brand properly — directly costs online revenue and can damage brand perception in a channel where customers increasingly form their first impression of a brand. Managing two brands simultaneously also means this role has to protect against a real risk: letting one brand's e-commerce performance or attention crowd out the other's, which requires genuine discipline in resource allocation and planning. For Chalhoub Group, strong e-commerce management across its brand portfolio is central to how the group extends its decades of luxury retail excellence into digital channels, protecting revenue and brand equity as more fashion shopping moves online.

Managing e-commerce for two established international fashion brands simultaneously is genuinely valuable, differentiated experience — it demonstrates the ability to handle real commercial complexity and multi-brand management, which is exactly the kind of experience that positions someone for senior e-commerce, digital retail, or brand management leadership roles later in their career. The blend of commercial, analytical, and brand-sensitivity skills required here is a genuinely well-rounded e-commerce skill set, more demanding than managing a single brand channel alone. Working within Chalhoub Group means access to a well-established luxury retail infrastructure and a portfolio spanning fashion, beauty, and luxury categories, offering potential mobility across other brands within the group over time. The specific experience of balancing two distinct brand identities within one e-commerce function is a strong, differentiated credential for anyone building toward Head of E-Commerce, Digital Retail Director, or similar senior roles in fashion or luxury retail. For an ambitious e-commerce professional with genuine fashion retail sensibility, this role offers real commercial scope and complexity to build a standout track record. That distinctive, multi-brand experience also tends to stand out clearly in interviews, since it demonstrates commercial range that a single-brand e-commerce background simply can't show, and it signals genuine readiness to eventually manage even broader digital retail portfolios.

• Proven experience managing e-commerce operations for a fashion or lifestyle retail brand
• Strong understanding of online merchandising, campaign planning, and digital sales performance analysis
• Experience managing multiple brand channels or product lines simultaneously is a strong advantage
• Comfortable working cross-functionally with marketing, buying, and technology teams
• Analytical skills for tracking e-commerce KPIs and translating data into commercial action
• Genuine understanding of fashion retail and brand positioning, particularly relevant to Lacoste and GUESS
• Bachelor’s degree in Business, Marketing, E-Commerce, or a related field