Office Automation Asst Sales Manager – B2B | Retail | Electronics | UAE – Al-Futtaim Group

Al-Futtaim is hiring an Assistant Sales Manager for Office Automation, focused on B2B sales, within its Electronics retail division in Dubai. Al-Futtaim is one of the region’s largest diversified family businesses, with operations spanning automotive, retail, electronics, real estate and other sectors across the UAE and beyond. Office automation covers the technology businesses rely on to run their offices, such as printers and multifunction devices, document management and related solutions, and selling it to businesses is a relationship-driven, consultative job.

According to the posting, the role involves direct sales to corporate enterprises, B2B customers, SMEs and other verticals, and achieving and exceeding agreed sales and margin budgets while developing both new and existing customers. In practice, that typically means prospecting and qualifying new business accounts, understanding each customer’s document and printing needs, putting together proposals and quotations, negotiating terms, and managing the relationship after the sale so that customers renew, upgrade and expand.

As an Assistant Sales Manager, you will likely carry your own targets while also supporting the sales manager in coordinating the team, tracking the pipeline, preparing forecasts and reports, and working with pre-sales, service and logistics colleagues to make sure customers receive what was promised. Margin matters as much as volume, so pricing discipline and an understanding of total solution value are important.

The role suits a B2B sales professional with experience in office equipment, IT hardware or related solutions in the UAE, who has a strong network among businesses, a consistent record of hitting targets, and the ambition to take on more leadership responsibility.

B2B office automation sales can generate significant, recurring value for a retailer. Business customers often purchase in volume, require ongoing supplies and service, and upgrade equipment regularly, which makes each account worth far more over time than a single sale. An Assistant Sales Manager who wins and develops these accounts builds a stable revenue base that complements the more variable consumer side of electronics retail. The posting's emphasis on margin is important: competitive B2B tenders can easily become price wars, and a disciplined salesperson who sells on value, service and complete solutions protects profitability. Strong account management also reduces churn, ensuring customers stay with Al-Futtaim when contracts come up for renewal. By supporting the sales manager in pipeline tracking and forecasting, the role improves visibility and planning across the team. Coordinating with service and logistics teams ensures promises made during the sale are kept, which protects the company's reputation in the business community.

An Assistant Sales Manager role is a natural step for a B2B salesperson looking to move toward leadership. You will continue to build your own client relationships and sales results while gaining experience in team coordination, forecasting and pipeline management, which are essential skills for future sales manager positions. Selling office automation solutions to corporates and SMEs deepens your consultative selling ability, teaching you to understand business needs and propose solutions rather than simply quoting prices. Working with Al-Futtaim gives you the backing of a well-known and trusted regional group, which helps open doors with new clients and strengthens your credibility. The group's diversity across many sectors also offers potential opportunities for internal mobility as your career progresses. Common progression paths include sales manager, key account manager or business unit head roles in B2B technology sales. You will also expand your network across many industries in Dubai, which is valuable for any long-term sales career in the region. The experience of balancing revenue and margin targets builds commercial judgement that employers prize. For an ambitious B2B sales professional ready to take the next step, this role offers responsibility, visibility and a clear path toward sales leadership. It is a well-timed step for the right candidate.

• Bachelor’s degree in business, marketing, IT or a related field
• Several years of B2B sales experience in office automation, printing solutions, IT hardware or technology products in the UAE
• Proven record of meeting or exceeding sales and margin targets
• Experience selling to corporates, SMEs and different industry verticals
• Strong prospecting, negotiation and proposal-writing skills
• Familiarity with CRM tools and pipeline management
• Some experience supporting or leading a sales team is an advantage
• Excellent communication skills in English; Arabic is an advantage
• Valid UAE driving licence