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Nov 5, 2026
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Al-Futtaim is hiring a Senior Sales Executive for Generator Set Exports within FAMCO, part of Al-Futtaim Automotive, based in Dubai. Al-Futtaim is one of the region’s largest diversified family businesses, with operations spanning automotive, retail, electronics, real estate and other sectors. The posting describes a key role in expanding the business, noting that success requires strong generator set industry experience and export sales expertise.
Generator sets are critical equipment for construction sites, industrial facilities, telecom infrastructure, hospitals, events and many other applications where reliable power is essential. Export sales involve selling these products to customers and dealers outside the UAE, often across the wider Middle East, Africa and other regions where Dubai acts as a trading hub. That brings additional complexity: understanding different market needs and regulations, managing distributors and dealers, coordinating shipping and documentation, and handling payment terms and trade finance.
As a Senior Sales Executive, you will typically develop new export markets and accounts, manage relationships with existing dealers and key customers, prepare technical and commercial proposals, negotiate pricing and terms, and work with internal teams on product specifications, logistics and after-sales support. You will also track market trends, competitor activity and project opportunities, and report on your pipeline and results.
The role suits a sales professional with solid experience selling generator sets or similar power equipment, an established network in export markets, technical understanding of the products, and confidence handling the commercial and logistical details of international sales.
Export sales can significantly expand the reach and revenue of an equipment business beyond the UAE market. Many neighbouring markets have strong and growing demand for power generation equipment, driven by construction, infrastructure, industrial activity and gaps in grid reliability. A capable Senior Sales Executive who builds dealer networks and key accounts in these markets creates new revenue streams and diversifies the business. Strong export relationships also generate ongoing demand for spare parts and service support, adding long-term value. Careful handling of terms, documentation and payment structures protects the company from commercial and credit risks that are common in international trade. Market intelligence gathered on the ground helps FAMCO understand customer needs and competitor moves, informing product and pricing decisions. Dubai's position as a regional trading and logistics hub makes it a natural base for this activity, and effective export sales help Al-Futtaim make the most of that advantage. The upside is considerable.
A Senior Sales Executive role in generator set exports offers specialised experience at the intersection of technical sales and international trade. You will build deep product knowledge, strong relationships across multiple markets and practical expertise in export processes, payment terms and logistics, all valuable skills across the equipment and industrial sectors. Working with FAMCO, part of Al-Futtaim Automotive, gives you the backing of an established group with a strong reputation, helping you open doors with dealers and customers. International travel and exposure to diverse markets broaden your commercial perspective and cultural understanding. Over time, strong performers in export sales may progress to export sales manager, regional sales manager or business development leadership roles, potentially overseeing teams or larger territories. The power generation sector remains essential across many industries, providing long-term relevance for your expertise. You will also develop negotiation and account management skills at a senior level, which are transferable to other B2B industrial products. Building and managing a dealer network is particularly valuable experience for anyone aiming at regional leadership. For a sales professional with a background in generator sets who enjoys international business, this role offers an excellent platform to grow and expand your career across new markets.
Consider including these terms in your resume for this role:
How would you size a generator set for a customer's construction site requirement?
Technical understanding: load, application, standby vs prime power
How do you develop a new export market where we currently have no presence?
Market research, dealer selection, phased approach
Describe a large export deal you closed. What made it successful?
Relationship, solution, negotiation, logistics
How do you manage payment risk with customers in higher-risk markets?
LCs, advance payments, credit checks, terms
Which Incoterms do you use most, and why?
Practical trade knowledge
How do you keep dealers motivated and loyal?
Support, incentives, communication
What trends are you seeing in demand for power generation equipment?
Market awareness
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