Site Merchandising Apprenticeship – Emiratisation – Chalhoub Group

Chalhoub Group is offering a Site Merchandising Apprenticeship in Dubai as part of its Emiratisation programme, so this opportunity is aimed at UAE Nationals. Chalhoub Group has been a partner and creator of luxury and lifestyle experiences in the Middle East for over seven decades, spanning fashion, beauty, jewellery, watches, eyewear and lifestyle categories. The group has built a strong digital and e-commerce presence alongside its stores, and site merchandising is a key part of how products are presented and sold online.

Site merchandising is the online equivalent of visual merchandising in a store. It covers how products appear on an e-commerce website or app: which items feature on the homepage and category pages, how products are sorted and filtered, how collections and campaigns are showcased, and how product listings look and read. Good site merchandisers use data on traffic, clicks and sales to decide what to promote and where, and they work closely with buying, marketing, content and e-commerce operations teams.

As an apprentice, you will learn these skills hands-on. Typical tasks include updating product placements and banners, checking product listings for accuracy and quality, monitoring how campaigns and new arrivals perform, preparing simple performance reports, and supporting launches and seasonal events. You will be supported by experienced colleagues and learn how luxury and lifestyle brands translate their identity into a digital shopping experience.

The apprenticeship suits a UAE National with a genuine interest in fashion, beauty or lifestyle brands, an eye for detail and design, curiosity about data, and the motivation to build a career in digital commerce.

For an e-commerce business, the website is the store, and site merchandising decides what customers see first. Small improvements in how products are featured, sorted and presented can make a measurable difference to conversion rates and sales. Well-merchandised pages help customers find what they want faster, highlight new arrivals and campaigns effectively, and give priority to products with strong stock depth or margin. Poorly maintained listings, broken placements or outdated banners, on the other hand, frustrate shoppers and undermine the premium image that luxury and lifestyle brands depend on. Site merchandising teams also turn data into action, moving quickly when a product is trending or a campaign is underperforming. For Chalhoub Group, whose omnichannel strategy connects stores, websites and apps, strong online merchandising supports both digital sales and the overall brand experience. The apprenticeship also contributes to the group's Emiratisation goals by building a pipeline of UAE National talent in digital commerce, an area of growing importance for retailers across the region.

Digital commerce is one of the fastest-growing areas of retail in the UAE, and site merchandising is a skill set that combines creativity, commercial thinking and data. Starting your career with an apprenticeship at Chalhoub Group gives you hands-on experience with established luxury and lifestyle brands and the digital platforms that sell them, which is a strong foundation for many future roles. You will learn how e-commerce businesses decide what to promote, how product content affects sales, and how teams across buying, marketing and technology work together to deliver a smooth online shopping experience. These skills open paths toward roles such as e-commerce executive, site merchandiser, digital trading analyst, CRM or digital marketing specialist, and eventually e-commerce manager. Because the apprenticeship is part of the group's Emiratisation programme, it is designed to support your development, with guidance from experienced colleagues and exposure to the wider business. You will also build confidence working with data and tools that are widely used across digital retail. Chalhoub Group's broad portfolio means there may be opportunities to move into other brands or functions as your interests develop. For a UAE National who is excited by fashion, beauty and technology, this apprenticeship is an excellent way to start a digital career in retail.

• UAE National (this apprenticeship is part of the Emiratisation programme)
• Recent graduate or student in business, marketing, e-commerce, design or a related field
• Genuine interest in fashion, beauty, luxury or lifestyle brands
• Good eye for visual presentation and attention to detail
• Basic comfort with data and Excel; interest in web analytics is a plus
• Familiarity with e-commerce websites and apps from a shopper’s perspective
• Good communication skills in English; Arabic is an advantage
• Willingness to learn, take feedback and work as part of a team