Social Media Trainee – Emiratisation – Chalhoub Group

Chalhoub Group is offering a Social Media Trainee position in Dubai as part of its Emiratisation programme, so the opportunity is aimed at UAE Nationals. Chalhoub Group is a long-established luxury and lifestyle retailer in the Middle East, delivering omnichannel experiences across more than 950 stores, online platforms and mobile apps, and social media is a central part of how its brands connect with customers.

As a trainee, you will learn how social media works for luxury and lifestyle brands in practice. The posting mentions supporting content shoots, activations and in-store execution, which points to a hands-on role that connects digital content with real-world brand moments. Day to day, that can include helping to plan content calendars, supporting shoots and events, drafting captions and stories, monitoring comments and engagement, tracking performance metrics, and keeping an eye on trends and competitor activity across platforms such as Instagram, TikTok and Snapchat.

You will work alongside experienced marketing and content teams who will guide you on brand guidelines, tone of voice and how to balance creativity with commercial goals. Luxury brands are especially careful about how they are presented, so attention to detail and respect for brand standards are important. You will also learn how social media connects with other channels such as CRM, e-commerce and stores.

The role suits a UAE National who is creative, active on social media, curious about how brands build communities, comfortable taking direction and eager to start a career in digital marketing.

Social media is now one of the main ways luxury and lifestyle brands reach and engage customers, especially younger audiences in the UAE, where social platforms are heavily used. Well-executed content builds brand desirability, drives traffic to stores and online channels, and creates communities of loyal followers. Supporting content shoots and activations helps the marketing team produce more and better content, and connecting in-store moments with social channels makes campaigns feel coherent and engaging. Monitoring engagement and comments also gives brands valuable insight into what customers like, what they ask about and how they perceive the brand. Trainees who track performance and trends help the team make smarter content decisions. For Chalhoub Group, which manages many brands, strong social media capability supports omnichannel sales and brand partnerships. The traineeship also contributes to the group's Emiratisation goals by building a pipeline of UAE National talent in digital marketing, an area of strategic importance for retailers.

A Social Media Trainee role at Chalhoub Group is an exciting start to a digital marketing career. You will gain hands-on experience creating and managing content for well-known luxury and lifestyle brands, learning how professional social media teams plan campaigns, work with creative agencies, run shoots and measure results. These skills are in high demand across retail, media, agencies and many other industries in the UAE. Because the traineeship is part of the Emiratisation programme, it is designed to support your development, with mentoring and exposure to the wider marketing function. You will learn how social media fits into the bigger picture alongside CRM, e-commerce and in-store experiences, giving you a broader understanding of modern marketing than many entry-level roles provide. Over time, this experience can lead to roles such as social media executive, content specialist, community manager, digital marketing executive or brand marketing roles. Chalhoub Group's large portfolio of brands also means potential opportunities to work across different categories as your career develops. You will build a portfolio of real work that demonstrates your creativity and results. For a UAE National passionate about social media and brands, this traineeship offers a strong, well-supported foundation for a career in digital marketing.

• UAE National (this traineeship is part of the Emiratisation programme)
• Recent graduate or student in marketing, communications, media, design or a related field
• Strong understanding of social media platforms such as Instagram, TikTok and Snapchat
• Interest in fashion, beauty, luxury or lifestyle brands
• Creative mindset with a good eye for visuals and content
• Good writing skills in English and Arabic
• Basic familiarity with content creation or editing tools is an advantage
• Willingness to learn, take feedback and support shoots and events