Job at a Glance
- 📍 Location: Dubai, Dubai, United Arab Emirates
- 🏢 Company: Huda Beauty
- 💼 Employment Type: Full-time
- 📊 Seniority: Associate
- 🗂️ Function: Marketing
- 🏭 Industry: IT Services and IT Consulting
- 📅 Date Posted: 2026-08-07
- 🌐 Category: Digital Marketing
About the Role & Company
Huda Beauty is bringing a Social Media Specialist on board in Dubai, Dubai, United Arab Emirates. The Digital Marketing group at Huda Beauty has been on an upward hiring curve — a good signal for anyone joining now. Career-wise, joining a growing team beats a static one; there’s more room to shape scope early. Core Social Media Specialist deliverables sit at the center, with cross-functional work layered on when priorities shift. GCC demand for digital marketing skills is still healthy, and Dubai continues to sit at the top of the regional pay bands. For someone weighing a move, this is the kind of seat that adds GCC experience to a CV without locking you in — useful whether you stay or move on later.
Key Requirements
- Solid grasp of YouTube and Snapchat ecosystems, including algorithms, best practices, and analytics tools
- Solid experience with video optimization techniques (metadata, thumbnails, content formatting)
- Collaborative mindset, with the ability to influence creative and marketing teams
- 5+ years of experience in content planning, channel management, or digital media, ideally with a focus on video
Job Description
At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we’re fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Social Media Specialist you’ll be expected to handle planning, coordinating, and optimizing social content across all platforms. This role focuses on building strategic content calendars, identifying opportunities to maximize performance, and ensuring content supports brand priorities, product launches, and cultural moments. Working cross-functionally with Creative, Marketing, Community, Production, and Analytics, you’ll help shape a social-first content strategy that drives engagement and business impact.
Content Planning & Strategy: Build and keep up weekly and monthly social content calendars, ensuring alignment with product launches, campaigns, business priorities, and key cultural moments. Recommend content formats and platform-specific strategies to maximize performance across social channels
Creative Teamwork: Contribute creative ideas during planning, including content formats and trends specific to video-first channels, and work closely with video editors and graphic designers, providing feedback throughout the creative process to make sure content is engaging, optimized for social, and aligned with the brand
Performance & Optimization: Partner with the Analytics team to review content performance, identify trends and key learnings, and continuously test new content formats, creative approaches, and publishing strategies to improve results
Video Optimization: Lead optimization of video formats (titles, thumbnails, tags, descriptions, lengths, hooks) tailored to platform algorithms
ATS Resume Tips for This Role
To get past Applicant Tracking Systems (ATS) for this Social Media Specialist opening, tailor your resume with the pointers below:
- Include these keywords verbatim in your Skills and Experience sections: Content Strategy, A/B Testing, SEO, SEM, Google Analytics, Google Ads, Meta Ads, Email Marketing, HubSpot, Marketing Automation. ATS parsers match exact strings, not synonyms.
- Use a single-column layout. Two-column resumes break parsers — text gets scrambled or dropped.
- Save as .docx or standard .pdf (not scanned/image PDF). Avoid text boxes, headers, footers, graphics.
- Use standard section headings: Experience, Education, Skills, Certifications.
- Mirror the exact job title (Social Media Specialist) in your target role line where truthful.
- Quantify results with numbers, percentages, currency. Metrics improve ATS scoring and human review.
- Spell acronyms out once (e.g., Search Engine Optimization (SEO)) so parser catches both forms.
- Font: Arial, Calibri, or Times New Roman at 10-12pt. Fancy fonts can render as unreadable glyphs.
Top 10 Interview Questions for This Role
- Walk me through your background and why you’re interested in this role.
- Describe a challenging project you owned end-to-end. What was the outcome?
- Tell me about a time you disagreed with a stakeholder. How did you handle it?
- How do you prioritize when everything on your plate feels urgent?
- How would you build a marketing funnel from scratch for a B2B SaaS product?
- Talk about a campaign that underperformed. What did you change?
- How do you decide budget split across SEO, paid, and content?
- Which KPIs matter most for brand vs. performance work, and why?
- Walk me through your attribution model for multi-touch conversions.
- How do you A/B test on low-traffic pages without burning weeks?
How to Apply
#DubaiJobs #DigitalMarketing #MarketingJobs #Hiring #DubaiMarketing #JobAlert #Get9to5Jobs
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