About the Role
We are looking for a results-driven Performance Marketing Specialist with 3-4 years of hands-on experience managing paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads. The ideal candidate will plan, execute, optimize, and scale campaigns to generate high-quality leads while improving conversion rates and return on investment.
Plan, launch, and manage paid campaigns across Google, Meta, and LinkedIn.
Conduct keyword, audience, competitor, and market research.
Manage campaign budgets, bidding strategies, targeting, and ad placements.
Key Responsibilities
- Continuously optimize campaigns to improve lead quality, CPL, conversion rate, ROAS, and overall performance.
- Develop and test ad copies, creatives, audiences, landing pages, and campaign offers.
- Set up and verify conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and LinkedIn Insight Tag.
- Monitor campaign performance and identify opportunities for scaling and improvement.
How to Apply
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