About the Role
Local is scaling how thousands of restaurants, hotels, and hospitals across the GCC take payments and build guest loyalty — and so far, growth has come almost entirely from word of mouth and direct sales. We’re hiring our first dedicated performance marketing lead to build a paid acquisition engine from the ground up: campaigns, tracking, and conversion optimization that keep qualified venues flowing into our pipeline.
Local replaces slow card machines with QR-code payments that let guests pay in under 30 seconds, while giving venues the customer data and automated loyalty tools they’ve never had. We’re trusted by 200+ venues across Bahrain, Saudi Arabia, and the UAE, including brands like Fuddruckers, Nando’s, and Chili’s. We’re a small, fast-moving team, and this will be one of our first dedicated marketing hires — you’ll shape the function, not inherit one.
This is a player-coach role built around performance marketing. You’ll set acquisition strategy and execute it yourself in the early months — launching and optimizing paid campaigns across Google, Meta, and LinkedIn, building out tracking and attribution, and turning ad spend into qualified pipeline for sales. Twelve months in, success looks like a performance marketing program with clear CAC/ROAS targets, a repeatable paid-plus-inbound engine, and — if the results justify it — a small team or agency bench to scale further.
Plan, launch, and optimize paid campaigns across Google, Meta, and LinkedIn to drive qualified leads from restaurants, hotels, and hospitals — owning budget, bidding, creative testing, and daily optimization
Key Responsibilities
- Build out tracking and attribution (GA4, Google Tag Manager, conversion pixels/APIs, UTM discipline) so every dirham of spend is measurable back to pipeline and revenue
- Define and own the metrics that matter — CAC, ROAS, MQL-to-SQL conversion, pipeline contribution — and report them to leadership on a regular cadence
- Design and run inbound lead generation programs: landing pages, forms, nurture sequences, lead scoring, and marketing automation that hand sales-ready leads to the sales team
- Build the supporting content engine — case studies, landing pages, and sales enablement material — sized to convert paid and inbound traffic, not brand-building for its own sake
How to Apply
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