---
title: "Office Automation Asst Sales Manager – B2B | Retail | Electronics | UAE – Al-Futtaim Group"
url: https://get9to5jobs.com/job/office-automation-asst-sales-manager-b2b-retail-electronics-uae-al-futtaim-group-2/
type: job
company: "Al-Futtaim Group"
salary_min: ""
salary_max: ""
location: "Dubai"
employment_type: "full_time"
date_posted: 2026-11-08
valid_through: "2026-12-08"
---

# Office Automation Asst Sales Manager – B2B | Retail | Electronics | UAE – Al-Futtaim Group

Al-Futtaim is hiring an Assistant Sales Manager for Office Automation, focused on B2B sales, within its Electronics retail division in Dubai. Al-Futtaim is one of the region’s largest diversified family businesses, with operations spanning automotive, retail, electronics, real estate and other sectors across the UAE and beyond. Office automation covers the technology businesses rely on to run their offices, such as printers and multifunction devices, document management and related solutions, and selling it to businesses is a relationship-driven, consultative job.

According to the posting, the role involves direct sales to corporate enterprises, B2B customers, SMEs and other verticals, and achieving and exceeding agreed sales and margin budgets while developing both new and existing customers. In practice, that typically means prospecting and qualifying new business accounts, understanding each customer’s document and printing needs, putting together proposals and quotations, negotiating terms, and managing the relationship after the sale so that customers renew, upgrade and expand.

As an Assistant Sales Manager, you will likely carry your own targets while also supporting the sales manager in coordinating the team, tracking the pipeline, preparing forecasts and reports, and working with pre-sales, service and logistics colleagues to make sure customers receive what was promised. Margin matters as much as volume, so pricing discipline and an understanding of total solution value are important.

The role suits a B2B sales professional with experience in office equipment, IT hardware or related solutions in the UAE, who has a strong network among businesses, a consistent record of hitting targets, and the ambition to take on more leadership responsibility.

## Requirements

- Bachelor’s degree in business, marketing, IT or a related field

- Several years of B2B sales experience in office automation, printing solutions, IT hardware or technology products in the UAE

- Proven record of meeting or exceeding sales and margin targets

- Experience selling to corporates, SMEs and different industry verticals

- Strong prospecting, negotiation and proposal-writing skills

- Familiarity with CRM tools and pipeline management

- Some experience supporting or leading a sales team is an advantage

- Excellent communication skills in English; Arabic is an advantage

- Valid UAE driving licence

## Suggested Resume Keywords

B2B sales, office automation, printing solutions, assistant sales manager, corporate sales, SME sales, account management, new business development, sales targets, margin management, pipeline management, CRM, proposals and negotiation, electronics retail

## About Al-Futtaim Group

[View full company profile](https://get9to5jobs.com/company/al-futtaim-group/)