Membership Consultant – Landmark Group

This Membership Consultant role sits within one of Landmark Group’s leading health and fitness brands, part of a retail and hospitality group that has built over 25 own-brands across retail, hospitality, food, and leisure across the Middle East. Unlike front desk or general club staff, this is a sales-focused role, responsible for converting prospective members into paying members and supporting existing members through renewals and upgrades.

Day to day, this means handling membership enquiries from walk-ins, calls, and digital leads, running club tours that showcase facilities and classes persuasively, understanding a prospect’s fitness goals well enough to recommend the right membership package, closing sales against individual and team targets, and following up on leads who haven’t yet committed. It also typically includes supporting member retention, since consultants are often involved when a member considers canceling or needs their plan adjusted.

This suits someone with genuine sales ability and resilience, comfortable working toward targets and handling the inevitable rejections that come with a consultative sales role, while still being warm and credible enough that prospective members trust their advice about which membership actually fits their needs. Prior sales experience, particularly in fitness, hospitality, or membership-based businesses, is a strong advantage, though real sales aptitude matters more than the specific industry background.

For someone who wants a sales career with genuine earning potential tied to performance, membership sales in the fitness industry offers exactly that, and doing it within a large, established group like Landmark provides brand credibility and a steady flow of leads that an independent studio often cannot match.

Membership sales are the primary revenue driver for any fitness business, and this role sits directly at that commercial center, converting prospects into paying members and helping retain members who might otherwise cancel. A strong consultant doesn't just close more sales, they close the right sales, matching members to packages that actually fit their needs and budget, which reduces early cancellations and builds a healthier, longer-tenured membership base over time. Because fitness clubs compete heavily on membership value and experience, the quality of the sales conversation at this stage often determines not just whether someone joins, but whether they stay long enough to become a genuinely profitable member rather than a short-term sign-up who cancels within months. Within a group as large as Landmark, consistent sales performance across its health and fitness locations also contributes meaningfully to the group's overall retail and leisure revenue, and strong membership consultants are often the difference between a club hitting its growth targets or falling short of them in a competitive fitness market.

Sales roles with genuine commission or incentive structures, which membership consultant positions typically carry, offer real earning potential tied directly to performance, which rewards ambition and skill in a way that many fixed-salary roles don't. Building a track record in consultative, target-driven sales, understanding a prospect's needs, handling objections, and closing deals, is one of the most transferable professional skill sets available, valued across almost every industry that sells anything, not just fitness. Within Landmark Group specifically, strong-performing membership consultants are often considered for club management, area sales, or broader commercial roles within the group's wider fitness and leisure portfolio, since the group operates multiple brands and locations with genuine internal mobility. The fitness industry itself is also a growing sector regionally, as health and wellness becomes a bigger part of consumer spending, which means sales experience built here has a reasonable amount of future-proofing built in compared to some other retail sales categories. For someone who enjoys sales and wants to build a career around it, particularly one with a product they can genuinely believe in, this role offers both the financial upside of performance-based pay and a credible path toward sales leadership roles within a well-established regional group.

• Prior sales experience, ideally in a target-driven, consultative sales environment such as fitness, hospitality, or membership-based services
• Strong communication and persuasion skills, with the ability to build quick trust and credibility with prospects
• Comfort working toward individual and team sales targets, with resilience to handle rejection
• Experience conducting facility tours or product demonstrations is an advantage
• Basic CRM or lead-tracking system skills for following up on prospects consistently
• Genuine interest in fitness, wellness, or health, enough to speak credibly about it with prospects
• Flexibility to work shifts aligned with fitness club hours, including evenings and weekends when prospect traffic is highest