Membership Consultant – Landmark Group

Fitness First, one of the world’s leading health and fitness companies and owned and operated by Landmark Group, is hiring a Membership Consultant across the UAE – a sales-driven role focused on converting gym interest into signed memberships, central to how clubs grow and sustain their member base.

The day-to-day work involves engaging walk-in prospects and leads, running club tours, understanding what a prospective member is actually looking for, and matching them to the right membership option while hitting individual and club-level sales targets. It also typically involves some retention-focused work with existing members, since membership consultants are often the relationship point for upgrades, renewals, or addressing a member who’s considering cancelling.

It suits someone genuinely comfortable with a sales target, who enjoys building rapport quickly with new people, and who’s motivated by commission-linked performance rather than finding sales pressure uncomfortable. A real interest in fitness and wellness helps build credibility with prospects, even though it’s fundamentally a sales role.

Membership sales are the core revenue engine for a fitness club, and how well this role converts prospects into signed members directly determines a club's growth trajectory in a competitive UAE fitness market where consumers have plenty of gym options to choose from. Beyond new sign-ups, the retention-adjacent work - catching a member who's considering cancelling and finding a solution that keeps them - protects recurring revenue that's often more valuable than a single new sale, since retained members cost far less to keep than new members cost to acquire. A strong membership consultant also shapes a prospect's very first impression of the club beyond the front desk, which influences whether that person becomes a long-term, loyal member or churns within a few months. Across Fitness First's UAE club network, consistently strong membership sales performance is a direct driver of overall business health for Landmark Group's fitness division. It also shapes the club's broader reputation within the community it serves, since members who feel genuinely well looked after tend to be the ones who refer friends and family, which is one of the most cost-effective ways any fitness business grows.

Membership sales roles build genuinely strong, commission-validated sales skills - the ability to read what a prospect actually needs, handle objections, and close confidently - that are highly transferable across any consultative sales career, whether that's in fitness, hospitality, real estate, or broader B2C sales. Performing well in a target-driven role like this also builds a track record with real, measurable numbers behind it, which is exactly what future sales employers want to see rather than vague claims about being 'good with people'. Within Fitness First and the broader Landmark Group, strong membership consultants often progress into senior sales roles, assistant club management, or membership sales manager positions with oversight of a full sales team. For anyone genuinely interested in a long-term sales career, this kind of role is also a solid training ground for the discipline of hitting monthly targets consistently, which is a skill that compounds in value the further someone progresses in any sales-driven career path.

• Previous sales experience, ideally in fitness, hospitality, or membership-based business
• Strong consultative sales skills – understanding needs before pitching a solution
• Comfort working toward individual and team sales targets
• Genuine interest in fitness and wellness to build credibility with prospects
• Confident, friendly communication style for both cold walk-ins and warm leads
• Resilience and persistence, including the ability to handle rejection professionally