---
title: "Lifecycle Strategy Manager – UAE Nationals Only – Etihad Airways"
url: https://get9to5jobs.com/job/lifecycle-strategy-manager-uae-nationals-only-etihad-airways/
type: job
company: "Etihad Airways"
salary_min: ""
salary_max: ""
location: "Abu Dhabi"
employment_type: "full_time"
date_posted: 2026-10-20
valid_through: "2026-11-19"
---

# Lifecycle Strategy Manager – UAE Nationals Only – Etihad Airways

Etihad Airways is hiring a CRM Lifecycle Strategy Manager, a role reserved for UAE Nationals, responsible for leading the development and execution of Etihad Guest’s customer lifecycle strategy. Lifecycle strategy in an airline loyalty context means managing how members move from first sign-up through active engagement, tier progression, and retention, each stage requiring different messaging, incentives, and touchpoints.

Expect the role to involve designing lifecycle campaigns across email, app, and other CRM channels, analyzing member behavior data to identify where engagement drops off, and working with broader marketing and loyalty teams to keep the Etihad Guest program competitive against other major airline loyalty schemes. This is a data-informed strategic role rather than purely a creative or campaign-execution position.

Etihad Guest is a globally recognized airline loyalty program, and a strategy manager here is shaping the experience for a large, valuable member base whose loyalty directly affects repeat flying revenue. A strong candidate brings genuine CRM or lifecycle marketing experience alongside the data fluency to back strategic decisions with real evidence.

## Requirements

- UAE National (Emirati) candidates only, per this position’s requirements

- Bachelor’s degree in Marketing, Business, or a related field

- Experience in CRM, lifecycle marketing, or loyalty program management

- Strong data analysis skills to identify engagement patterns and drop-off points

- Experience designing and executing multi-channel CRM campaigns (email, app, push notifications)

- Strategic thinking balanced with hands-on campaign execution capability

- Strong stakeholder management skills across marketing, loyalty, and data teams

## Suggested Resume Keywords

CRM lifecycle strategy, loyalty program management, customer retention marketing, member engagement analysis, multi-channel campaign strategy, data-driven marketing, Etihad Guest, airline loyalty, customer journey design, marketing analytics

## About Etihad Airways

[View full company profile](https://get9to5jobs.com/company/etihad-airways/)