Digital Analyst – Etihad Airways

Etihad Airways is hiring a Digital Analyst in Abu Dhabi. Etihad is the national airline of the UAE, and like every major airline it depends on its website, app and digital channels for a large share of bookings, servicing and customer engagement. The posting describes a role that leverages the wider analytical toolkit to analyse and visualise Etihad’s digital and enterprise data resources.

In practice, a Digital Analyst at an airline typically works with web and app analytics, booking funnel data, campaign performance, customer behaviour and enterprise data from commercial and operational systems. You might analyse where customers drop off during booking, measure the impact of new features or A/B tests, evaluate the performance of digital marketing channels, build dashboards that track key digital KPIs, and investigate anomalies in traffic or conversion. Combining digital data with enterprise data, such as bookings, revenue and loyalty, is what turns clicks into real business insight.

The posting also notes that the analyst will be encouraged to develop their skills and techniques in data analysis and problem solving and to stay current with industry developments. That suggests a role with room to grow, whether into more advanced statistical methods, experimentation, or predictive and machine learning approaches.

The role suits an analyst with experience in digital analytics tools, SQL and visualisation, a curious and structured approach to problem solving, and the communication skills to explain insights clearly to commercial, marketing and product teams.

Digital channels are among the most cost-efficient ways for an airline to sell tickets and serve customers, so improving them has a direct impact on revenue and costs. Small increases in booking conversion on the website or app can translate into significant additional revenue, while shifting customers from contact centres and third-party channels to direct digital channels reduces distribution and servicing costs. A Digital Analyst helps find those improvements by identifying friction in customer journeys, measuring what changes actually work and highlighting where marketing spend delivers the best returns. Connecting digital behaviour with enterprise data also helps Etihad understand its customers better, supporting personalisation and loyalty efforts. Reliable dashboards give teams across the airline a shared view of digital performance, speeding up decision-making. As airlines compete fiercely on customer experience and price, data-driven optimisation of digital channels is an important source of competitive advantage, and strong analysis underpins it. That is where this role earns its keep.

A Digital Analyst role at Etihad Airways offers experience with large-scale digital and enterprise data in a global consumer business. You will build strong skills in digital analytics, SQL, visualisation and experimentation, along with an understanding of how airlines sell, price and serve customers online. That combination is valuable across aviation, travel, e-commerce and any digital-first business. The posting's emphasis on developing your analytical techniques and staying current with industry trends suggests room to grow into more advanced areas such as statistical modelling, experimentation design or machine learning. Working with commercial, marketing and product teams develops your ability to influence decisions with data, a key skill for senior analytics roles. Over time, this kind of position can lead to senior digital analyst, analytics lead, data scientist or product analytics roles. Etihad's position as the UAE's national airline also means exposure to an international customer base and a business undergoing digital transformation. You will see your insights shape real customer experiences and commercial outcomes. For an analytical professional who enjoys solving puzzles in data and wants to work in an exciting, global industry, this role offers strong learning and long-term career potential in Abu Dhabi. It is a role where curiosity is genuinely rewarded.

• Bachelor’s degree in data science, statistics, mathematics, computer science, economics, business analytics or a related field
• Experience in digital analytics, web analytics or business intelligence
• Hands-on experience with tools such as Adobe Analytics or Google Analytics
• Strong SQL skills and experience working with large datasets
• Experience with visualisation tools such as Power BI or Tableau
• Python or R for analysis is an advantage
• Understanding of conversion funnels, A/B testing and digital marketing metrics
• Ability to communicate insights clearly to non-technical stakeholders
• Interest in aviation, travel or e-commerce is an advantage