---
title: "CRM Specialist – Lifecycle Marketing – Talabat"
url: https://get9to5jobs.com/job/crm-specialist-lifecycle-marketing-talabat/
type: job
company: "Talabat"
salary_min: ""
salary_max: ""
location: "Dubai"
employment_type: "full_time"
date_posted: 2026-09-21
valid_through: "2026-10-21"
---

# CRM Specialist – Lifecycle Marketing – Talabat

This CRM Specialist role sits within talabat’s Lifecycle Marketing function in Dubai, focused on managing customer relationships throughout their journey on the platform via CRM and marketing automation. talabat, part of the Delivery Hero Group, relies heavily on lifecycle marketing to keep customers engaged and ordering regularly across a competitive delivery market, and this role is central to that effort.

Day to day, the role involves building and executing CRM campaigns across the customer lifecycle — onboarding new users, re-engaging lapsed customers, and rewarding loyal ones — using segmentation and targeting to make sure the right message reaches the right customer at the right moment. That means working with customer data to build segments, setting up and testing campaigns across channels like push notifications, email, and in-app messaging, and analysing campaign performance to continually improve engagement and retention metrics. Requires 4+ years of CRM and marketing automation experience to operate effectively at the pace and scale talabat’s customer base demands.

It suits an experienced CRM or lifecycle marketing professional who’s genuinely comfortable with both the creative side of campaign messaging and the analytical side of segmentation, testing, and performance measurement, ideally with experience in e-commerce, delivery, or another high-frequency consumer app environment.

## Requirements

- 4+ years of experience in CRM, lifecycle marketing, or marketing automation

- Strong experience with CRM platforms and marketing automation tools for campaign execution

- Proven skill in customer segmentation and targeting based on behavioural data

- Experience running multi-channel campaigns across push notifications, email, and in-app messaging

- Analytical mindset with the ability to measure and optimise campaign performance against retention and engagement metrics

- Strong writing skills for crafting effective lifecycle messaging

- Experience in e-commerce, delivery, or high-frequency consumer app environments is a strong advantage

## Suggested Resume Keywords

CRM, Lifecycle Marketing, Marketing Automation, Customer Segmentation, Retention Marketing, talabat, Delivery Hero, Push Notifications, Campaign Optimization, Customer Engagement

## About Talabat

[View full company profile](https://get9to5jobs.com/company/talabat/)