Landmark Group’s Max Fashion Opens 38,000-Square-Foot Doha Flagship
Oct 11, 2026
This role manages Landmark Group’s e-commerce business, owning revenue, profitability, conversion, and customer experience across digital channels. Day to day, that means setting and tracking e-commerce P&L targets, analyzing conversion and customer experience metrics, and working cross-functionally with merchandising, marketing, and technology teams to improve digital channel performance.
Because this is a general management role rather than a single-function one, a lot of the work involves connecting dots across teams that don’t naturally talk to each other – a merchandising decision that affects conversion, a tech issue that affects checkout completion, a marketing campaign that drives traffic but not necessarily the right traffic. Identifying and acting on growth opportunities across the online business is a continuous part of the mandate, not a one-off project.
This suits a senior e-commerce or digital retail leader with strong commercial and analytical instincts, ready to own business outcomes rather than just a function.
It’s a strong fit for someone who wants full P&L accountability for a digital retail business within a large, established group.
E-commerce has become one of the central growth engines for large retail groups, and an Associate General Manager owning revenue, profitability, and conversion across digital channels is directly accountable for one of Landmark's most strategically important business lines. Every improvement in conversion rate or customer experience at this level compounds across the group's full digital customer base, while missed targets here can materially affect group-wide retail performance given how central digital channels have become to overall revenue. This role's cross-functional reach into merchandising, marketing, and technology also means its decisions shape how multiple teams prioritize their own work, giving it influence well beyond its own direct reports. There's also a talent-magnet angle worth naming: e-commerce leaders who successfully own full P&L at a group the size of Landmark become attractive to competitors and recruiters across the region, so retaining strong performance in this seat is also, indirectly, a retention challenge the business has to actively manage.
Owning full P&L responsibility for an e-commerce business within one of the GCC's largest omnichannel retail groups is a genuinely senior commercial credential, giving exposure to the kind of cross-functional, numbers-driven leadership that general management and executive retail roles require. This is a strong platform toward GM, VP of E-commerce, or Chief Digital Officer roles across retail. Working within Landmark's scale, one of the region's largest retailers spanning multiple markets, also builds genuinely broad exposure to different retail categories and customer segments that a single-brand e-commerce role wouldn't offer. The combination of P&L ownership and cross-functional leadership built in this role is exactly the profile executive search firms look for when filling senior digital retail leadership positions. There's also a board-visibility angle worth naming: roles with genuine P&L accountability for a strategically important business line like e-commerce tend to get senior leadership and even board-level visibility that purely functional roles don't, which accelerates the kind of internal profile-building that matters when future general management openings come up. On top of that, this kind of role also builds real comfort operating in a fast-moving, numbers-driven environment, which is a transferable asset for anyone eventually aiming at a general management career outside retail too.
Consider including these terms in your resume for this role:
Tell me about a time you owned full P&L for a digital or e-commerce business.
Direct evidence of commercial ownership and accountability.
How do you diagnose a conversion rate problem across a digital channel?
Analytical, structured problem-solving approach.
Describe how you've worked cross-functionally with merchandising, marketing, and tech to improve performance.
Genuine cross-functional leadership experience.
Tell me about a growth initiative you identified and executed.
Evidence of proactive, outcome-driven initiative.
How do you prioritize competing growth opportunities with limited resources?
Strategic prioritization and resource allocation judgment.
What metrics do you watch most closely for an e-commerce business, and why?
Depth of commercial and analytical understanding.
Tell me about a time a digital initiative underperformed. What did you learn?
Honest reflection and adaptive leadership.
Oct 11, 2026
Sep 17, 2026
Sep 13, 2026