Landmark Group’s Max Fashion Opens 38,000-Square-Foot Doha Flagship
Oct 11, 2026
Landmark Group is hiring an Associate General Manager to lead e-commerce business management, delivering revenue, profitability, conversion, and customer experience targets across digital channels. As one of GCC’s largest omnichannel retailers with a strong e-commerce presence alongside its 25-plus physical brands, this role sits at a genuinely significant intersection of digital commerce strategy and commercial accountability.
Expect the role to involve monitoring e-commerce business performance, identifying opportunities to improve digital conversion and customer experience, and driving the kind of cross-functional coordination between marketing, technology, and operations that digital retail success requires. This is senior commercial leadership with real P&L-adjacent accountability for e-commerce performance, not a purely operational or technical digital role.
A strong candidate brings substantial e-commerce or digital retail leadership experience, genuine comfort with performance metrics and conversion optimization, and the strategic thinking needed to identify where digital business performance can meaningfully improve. Landmark Group’s omnichannel scale gives this role real resources and cross-channel synergy to work with.
E-commerce performance is an increasingly significant share of overall retail revenue, and an Associate General Manager who drives genuine improvement in revenue, profitability, and conversion directly affects Landmark Group's overall commercial performance across its substantial digital business. Because digital retail is highly measurable, every improvement in conversion rate or customer experience translates into a quantifiable revenue impact, which makes strong performance in this role directly visible in the group's broader commercial results. Effective cross-functional coordination between marketing, technology, and operations also prevents the kind of siloed decision-making that commonly undermines e-commerce performance at large retail organizations, where digital success depends on multiple functions working in genuine alignment rather than independently. As an omnichannel retailer, Landmark's e-commerce performance also affects and is affected by its physical store business, strong digital leadership that understands this interplay protects and strengthens the group's overall retail strategy rather than optimizing digital in isolation. In a retail market where digital commerce continues to grow as a share of overall consumer spending, the quality of e-commerce leadership is an increasingly important determinant of a large retail group's long-term competitive position.
An Associate General Manager role leading e-commerce business management offers genuine senior digital commerce leadership experience with real P&L-adjacent accountability, exactly the kind of track record that positions someone for General Manager, Chief Digital Officer, or broader senior e-commerce and omnichannel leadership roles over time. Working within Landmark Group's substantial omnichannel operation provides exposure to digital retail challenges and opportunities at a scale and complexity that a smaller, digital-only retailer could not offer, including the particular challenges of integrating e-commerce strategy with a large physical store network. The cross-functional leadership and performance-metrics skills developed in this role are highly portable across the broader retail and digital commerce industry, both within the GCC and internationally, since e-commerce leadership experience at this level of commercial accountability is genuinely sought after. Because digital commerce continues to grow significantly as a share of overall retail, this specialization offers strong, durable long-term career relevance rather than being tied to a narrow or declining business area. Professionals who perform well in this kind of senior digital leadership role often find strong paths into broader general management positions, since the commercial and cross-functional leadership skills required translate well beyond e-commerce specifically. For a digital retail leader with strong commercial instincts, this role offers substantial scope and a credible platform toward senior executive leadership.
Consider including these terms in your resume for this role:
Tell me about an e-commerce initiative you led that measurably improved revenue or conversion.
Look for genuine, quantifiable commercial impact.
How do you coordinate across marketing, technology, and operations to drive digital performance?
Assess cross-functional leadership skill.
Describe how you balance e-commerce strategy with the realities of an omnichannel physical store network.
Assess strategic thinking about channel interplay.
What metrics do you prioritize when assessing e-commerce business health?
Confirm genuine commercial and analytical literacy.
Tell me about a digital customer experience problem you identified and fixed.
Assess practical, customer-focused problem-solving.
How do you make a case for digital investment to stakeholders focused on physical retail performance?
Assess persuasive, commercially grounded communication.
What's your approach to staying ahead of e-commerce and digital retail trends?
Assess genuine ongoing strategic awareness.
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