About the Role
Gloria Jeans is one of Russia’s largest vertically integrated fashion retailers — 660+ stores across Russia, Kazakhstan, and Belarus, built on accessible denim and family fashion. With a new Dubai HQ anchoring its next international chapter, the company is now investing seriously in its digital business.
The Head of Performance Marketing owns digital customer acquisition for brand.com. You will build the paid acquisition capability, defining strategy, selecting and deploying channels, managing budgets, and growing a small team — with a direct mandate to drive qualified traffic and measurable revenue from digital.
1. Paid Acquisition & Channel Strategy
Define and manage the digital channel mix across VK, Yandex Direct, Yandex Market, programmatic, retargeting, affiliates, and influencers.
Key Responsibilities
- Allocate budgets across acquisition, reactivation, and retention activities.
- Execute a full-funnel strategy aligned with the brand’s commercial calendar.
- Drive incremental growth through SEO, referral programs, and organic social channels.
- Own CAC and ROAS as key performance metrics.
How to Apply
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