Robert Half is hiring a Digital Performance Specialist — here’s what they need.
About the Role
We are looking for a Digital Performance Specialist to strengthen our digital marketing efforts and help expand online visibility across Atlanta, Georgia. In this permanent role, you will support enrollment-focused campaigns, improve local search presence, and contribute to lead generation initiatives for a multi-location brand. The ideal candidate brings strong analytical thinking, a collaborative approach, and a passion for using digital channels to drive measurable results. Responsibilities: • Drive digital marketing activities that improve brand visibility, support parent enrollment objectives, and contribute to franchise lead generation.
Location: Atlanta, GA | Type: Full-time | Level: Entry level
Key Responsibilities
- • Oversee and refine local business listing information across multiple locations to increase search visibility, website visits, and inbound inquiries.
- • Assist with online reputation efforts by encouraging review growth, guiding response approaches, and helping resolve escalated feedback issues.
- • Coordinate digital setup for newly opened locations, including business profile activation and local search readiness.
- • Act as the first point of contact for routine digital marketing support requests, addressing standard needs and routing complex issues to appropriate partners.
- • Track local digital performance metrics, identify patterns in results, and share actionable recommendations to improve campaign effectiveness.
- • Collaborate with internal teams and external partners on website updates, testing efforts, and broader optimization projects.
- • Create and maintain reference materials, guides, and training content that promote consistent digital marketing practices across the organization.
- • Organize campaign and channel performance data to support reporting, planning, and strategic decision-making.
Skills Required
SEO/SEM | Google Analytics | Social Media Management | Content Strategy | Email Marketing | CRM Tools
- SEO/SEM
- Google Analytics
- Social Media Management
- Content Strategy
- Email Marketing
- CRM Tools
Preferred Qualifications
- • Basic understanding of paid media, web analytics, email campaigns, or related digital channels.
- • Strong analytical, organizational, and problem-solving abilities.
- • Clear written and verbal communication skills with the ability to work effectively across teams.
- • Experience supporting franchise, multi-location, or distributed business models is preferred.
- Innovation starts with people.
Why Consider This Role
Joining Robert Half as a Digital Performance Specialist puts you at the heart of a dynamic team. Whether you’re looking to advance your career in Digital Marketing, work with a collaborative group, or take on meaningful challenges, this role offers the platform to do so. The position is ideal for professionals who thrive in fast-paced environments and want to make a real impact.
How to Increase Your Chances of Getting Selected
Resume Tips: Tailor your resume to highlight specific achievements relevant to Digital Performance Specialist roles. Use numbers and metrics wherever possible (e.g., “grew traffic by 40%”, “closed $500K in deals”).
Suggested ATS Keywords: digital marketing, SEO, SEM, PPC, social media, content marketing, Google Ads, analytics, brand management
Interview Preparation: Research Robert Half’s products, recent news, and culture. Prepare STAR-format answers (Situation, Task, Action, Result) for behavioral questions. Be ready to discuss specific examples of past work relevant to Digital Marketing.
Skill Suggestions: Brush up on: SEO/SEM, Google Analytics, Social Media Management, Content Strategy. Having certifications or portfolio examples related to these areas will strengthen your application significantly.
How to Apply
Click the button below to view the full job description and submit your application directly on LinkedIn. Make sure your profile is up to date before applying.
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