About the Role
LC is seeking an experienced and results-orientated Digital Marketing Specialist to oversee and execute all paid and digital marketing. This role will play a pivotal role in driving customer acquisition, revenue growth, and brand awareness through data-driven performance marketing strategies. You will collaborate with cross-functional teams to develop and execute performance marketing campaigns, analyze data, optimize campaigns, and identify opportunities for growth.
The ideal candidate will have a strong understanding of performance marketing, strong analytical skills. Experience/Knowledge of the GCC landscape is a plus.
Performance Media Strategy: Develop and implement a comprehensive performance media strategy focused on customer acquisition, retention, and revenue growth across various digital channels (Google Ads, Meta, TikTok, Snapchat, Youtube and programmatic networks).
Campaign Management: Plan, launch and optimize paid advertising campaigns on platforms like Meta, Google Ads,TikTok, Snapchat, Youtube and programmatic networks to ensure optimal ROI.
Key Responsibilities
- Budget Management: Oversee and manage advertising budget, ensuring efficient allocation and expenditure to maximise campaign performance
- Operational Excellence: Establish and refine processes, systems and ways of working to ensure efficient campaign implementation and execution. Develop best practices for campaign set up, monitoring and optimization, driving consistent and repeatable success.
- Email: Execute email campaign and automation flow strategy in collaboration with marketing team and ecommerce developer.
- SEO: implement and execute SEO strategy for the brand
How to Apply
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