About the Role
We’re looking for a hands-on, full-stack Digital Marketing Specialist who can own the entire digital funnel end to end — from strategy and campaign build to copywriting, keyword research, paid media execution, CRM, and optimisation.
What You’ll Be Responsible For:
- Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation
- Build full-funnel campaigns across paid search, paid social, display, and programmatic channels
- Write compelling ad copy, landing page content, and email sequences tailored to each channel and audience
- Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what’s converting
- Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning
- Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation
- Use Apollo for prospecting, list building, data enrichment, and outbound lead generation
- Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders
- Use analytics tools (Google Analytics / GA4, Adobe Analytics, Looker Studio) to track, measure, and improve performance
- Turn data into decisions, optimising creative, targeting, and bidding to maximise ROI
Skills Required: SEMrush, Apollo, Google Analytics/GA4, Paid Search, Paid Social, CRM, Email Automation, Copywriting, A/B Testing
The kind of person: Proactive, dynamic, full of ideas, deeply knowledgeable, self-starting and accountable.
Why Consider This Role
This is an exciting opportunity to join GEN PLUS Group — a respected organization in Dubai, UAE. The Digital Marketing Specialist role sits at the intersection of technical expertise and real business impact, making it ideal for professionals who want their work to matter. Whether you’re looking to deepen your specialization, take on greater responsibility, or join a team that values innovation and excellence, this position delivers.
Dubai and the UAE continue to rank among the world’s fastest-growing job markets, with demand for skilled professionals accelerating across every sector. This role offers not just a job — but a career platform in one of the world’s most dynamic economies.
How to Increase Your Chances of Getting Selected
Resume Tips for This Role
- Tailor your resume specifically to the Digital Marketing Specialist role — match your experience to the key responsibilities listed
- Quantify your achievements wherever possible (e.g., “Managed a portfolio of AED 5M” or “Reduced processing time by 30%”)
- Highlight UAE/GCC market experience if applicable — local knowledge is highly valued
- Keep your resume to 1-2 pages with clear, clean formatting
- Include a strong professional summary that references GEN PLUS Group‘s industry and the specific role
ATS Keywords to Include
Ensure your resume contains these relevant keywords: SEMrush, Google Analytics, Paid Media, CRM, Email Automation, Copywriting, Dubai, UAE market, full-time
Interview Preparation
- Research GEN PLUS Group‘s business, recent news, and market position before your interview
- Prepare 3-5 examples of past achievements using the STAR method (Situation, Task, Action, Result)
- Be ready to discuss the UAE business landscape and how your skills apply locally
- Prepare thoughtful questions about team structure, growth opportunities, and company goals
- Demonstrate cultural awareness and adaptability — key traits for success in multinational UAE workplaces
Relevant Skills to Strengthen
- Deepen your expertise in: SEMrush, Google Analytics, Paid Media, CRM
- Consider relevant UAE-specific certifications or qualifications
- Build your professional network in Dubai through LinkedIn, industry events, and professional associations
How to Apply
Click the button below to view the full job description and submit your application directly on LinkedIn:
Looking for more opportunities like this? Explore thousands of updated UAE and Dubai jobs at get9to5jobs.com — updated daily with the latest openings across all industries.