About the Role
Digital Strategy Development: Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
Lead Generation Strategy & Channel Roadmap
Create and own the lead generation marketing strategy including channel mix, budget allocation, experiment pipeline, and execution standards
SEO and SEM: Optimize website content for search engines, manage campaigns, and stay updated on search engine algorithms.
Key Responsibilities
- Social Media Management: Oversee social media channels, create engaging content, and develop strategies to increase brand visibility and engagement.
- Email Marketing: Plan and execute email campaigns to nurture leads, retain customers, and drive conversions.
- Content Marketing: Collaborate with the content team to create and distribute valuable, relevant content across digital platforms.
- Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide regular reports and insights for optimization.
How to Apply
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