Applied Systems is hiring a Digital Marketing Manager — here’s what they need.
About the Role
Job Description Amazing Career Moments Happen Here Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we’re not just redefining what’s achievable; we’re creating a place where amazing career moments are made possible.
Location: Chicago, IL | Type: Full-time | Level: Mid-Senior level
Key Responsibilities
- Position Overview
- We’re searching for a
- Digital Marketing Manager
- to join our Digital Marketing team in a
- capacity (6-8 days a month, every Wednesday and every other Thursday, in the office) from our
- Toronto, Atlanta, or Chicago
- offices. In this role, you’ll own Reporting to the VP, Digital Marketing, this role is primarily accountable for driving visibility, authority, and pipeline contribution through G2, third-party review platforms (Capterra, etc.), and external content communities (Reddit, Wikipedia, etc.). The role builds earned and owned presence on channels outside company websites and collaborates with SEO/AEO , Communications and Paid Media teams to amplify broader marketing objectives .
Skills Required
SEO/SEM | Google Analytics | Social Media Management | Content Strategy | Email Marketing | CRM Tools
- SEO/SEM
- Google Analytics
- Social Media Management
- Content Strategy
- Email Marketing
- CRM Tools
Preferred Qualifications
- Establish and manage review response SOPs, partnering with Product Marketing and Customer Success to maintain sentiment and close feedback loops.
- Oversee paid review programs and performance, tracking volume, ratings, traffic, leads, ROI, and optimizing efficiency in collaboration with Paid Media and Field teams.
- Reddit, Wikipedia & Emerging Content Channels
- Own Reddit brand presence, including subreddit monitoring, community engagement strategy, and authentic, policy‑compliant content to build authority and organic traffic.
- Surface community insights by monitoring Reddit for brand, competitor, and product discussions and sharing feedback with Product Marketing and Customer Success.
- Manage Wikipedia presence for all brands, maintaining accurate, well‑sourced articles, monitoring edits, and partnering with Legal and Marketing to ensure compliance and alignment with AEO goals.
Why Consider This Role
Joining Applied Systems as a Digital Marketing Manager puts you at the heart of a dynamic team. Whether you’re looking to advance your career in Digital Marketing, work with a collaborative group, or take on meaningful challenges, this role offers the platform to do so. The position is ideal for professionals who thrive in fast-paced environments and want to make a real impact.
How to Increase Your Chances of Getting Selected
Resume Tips: Tailor your resume to highlight specific achievements relevant to Digital Marketing Manager roles. Use numbers and metrics wherever possible (e.g., “grew traffic by 40%”, “closed $500K in deals”).
Suggested ATS Keywords: digital marketing, SEO, SEM, PPC, social media, content marketing, Google Ads, analytics, brand management
Interview Preparation: Research Applied Systems’s products, recent news, and culture. Prepare STAR-format answers (Situation, Task, Action, Result) for behavioral questions. Be ready to discuss specific examples of past work relevant to Digital Marketing.
Skill Suggestions: Brush up on: SEO/SEM, Google Analytics, Social Media Management, Content Strategy. Having certifications or portfolio examples related to these areas will strengthen your application significantly.
How to Apply
Click the button below to view the full job description and submit your application directly on LinkedIn. Make sure your profile is up to date before applying.
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