Job Overview
Job Title: Associate Director, Performance Marketing
Company: WPP Media
Location: Dubai, UAE
Job Type: Full-time, On-site
Posted: Recently
Apply: View on LinkedIn
About WPP Media
WPP Media is the media investment arm of WPP, the world’s largest advertising group. Operating globally with a strong MENA presence, WPP Media plans and buys media for some of the world’s most iconic brands. Their Dubai office is a hub for regional digital performance excellence.
Role Description
The Associate Director of Performance Marketing will lead the development and delivery of performance marketing strategies for a portfolio of WPP Media’s top clients in the MENA region. You will manage a team, own client relationships, and drive measurable business outcomes through paid search, paid social, and programmatic advertising.
Key Responsibilities
- Lead performance marketing strategy (paid search, paid social, programmatic) for key clients
- Manage and mentor a team of performance marketing specialists
- Own client relationships and QBR presentations
- Drive campaign optimisation and test-and-learn culture
- Oversee budget allocation across channels to maximise ROI
- Work with data and analytics teams to build measurement frameworks
- Stay ahead of industry trends and platform developments
Requirements
- 7+ years of digital marketing experience, with 3+ years at management level
- Deep expertise in Google Ads, Meta, DV360, and programmatic platforms
- Proven client management skills at a senior level
- Experience in a media agency environment is strongly preferred
- Strong leadership and team development skills
- Excellent analytical, presentation, and communication abilities
What’s On Offer
- Senior role within a global Fortune 500 media group
- Work on world-class brand accounts across MENA
- Competitive salary, bonus, and benefits package
- Clear career progression to Director and VP level
How to Apply
Apply through LinkedIn. Highlight your agency experience and the scale of budgets and teams you’ve managed.
How to Increase Your Chances
- Agency background essential: WPP strongly prefers candidates from media agency environments.
- Client leadership: Show experience owning senior client relationships, not just execution.
- Team management: Quantify team size and how you’ve developed talent.
- Platform breadth: The broader your cross-channel expertise, the stronger your application.
- MENA experience: Regional market knowledge is a significant advantage for this role.