About the Role
If you have built B2B demand engines before — not simply inherited campaigns — and you instinctively follow marketing investment all the way through to qualified pipeline, this role is worth reading.
Laine is an AI platform built for the full legal lifecycle — drafting, reviewing, negotiating and signing — and the infrastructure that lets every lawyer, regardless of firm size, work at the frontier of the profession.
We are looking for a Senior Manager of Demand Generation to build Laine’s demand-generation engine from the ground up and turn market attention into qualified pipeline.
Be accountable for Laine’s Demand Generation contribution to qualified pipeline — continuously testing and improving how we acquire, convert and nurture the right buyers.
Key Responsibilities
- That means understanding who we should reach, how we reach them, what earns their attention, what converts that interest into a meaningful sales conversation, and where we should invest more — or less — based on what we learn.
- This is not a strategy-only senior role. You will personally get into campaigns, buyer and performance data, conversion paths and experiments. We are looking for senior judgment without distance from execution.
- You are not inheriting a mature demand-generation playbook. You will help build it.
- Be accountable for Demand Generation’s contribution to qualified pipeline — using performance data to recommend where demand-generation budget and resources should go, what should be tested, what should scale and what should stop.
How to Apply
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