About the Role
Ensuring the setting specific objectives to develop a cohesive marketing strategy for the authority that alignment between the authority’s goals and the development of marketing campaigns to meet those objectives. Designing digital marketing campaigns and understating the key performance indicators used. Build the authority’s brand and plan sustainable brand awareness and continuously enhance the corporate identity.
Strategy Implementation: Develop and implement annual & strategy plan related to marketing function to ensure alignment with the authority strategic objectives . Contribute to the organization’s annual business plan and long-term strategy through Research and analysis to the market dynamics, marketing needs, and bench market for marketing activities (monitor trends) to deliver and execute suitable marketing strategies . Develop organization’s marketing Policies & Processes.
Budget: Develop & plan Marketing B udget in coordination with the Head of Corporate Marketing & Communication Office and department heads . Monitor and analyze the expenditure of the marketing functions to ensure that the performance is within the allocated annual budget.
Marketing Campaign : lead and Develop authority’s marketing campaigns and analyze performance that leverages behavioural interest to drive brand awareness. Devise and utilize marketing campaign’s techniques and/or tools in defining, developing, managing, controlling the progress of the campaigns from concept to completion, and define campaign’s performance measurements. Responsible for all aspects of marketing projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures. Build and implement necessary communication with internal units to understand their requirements and needs for their projects/plans and prepare their marketing activities using innovative ideas. Manage the creative production of online and offline marketing assets, graphic design, and video production, from the initial concept to finished product.
Key Responsibilities
- Brand Standards & Compliance: Develop the authority’s brand and ensure that they are strongly defined and integrated throughout all mediums and marketing efforts (like events, email campaigns, website, marketing collaterals) so that clients can receive a consistent message about authority. Develop and execute all policies and guidelines on how the corporate brand should be employed (e-versions and printed)
- Digital Marketing : Design the digital marketing strategy to drive website traffic, increase brand awareness and generate followers across all platforms to improve marketing results, evaluating important metrics that affect the website traffic, service quotas, and target audience, etc.
- Risk Management : Ensure the implementation of regular Risk Assessment for all marketing functions and maintain office and proce
Why Consider This Role
Working at Dubai Careers – A Smart Dubai Initiative offers competitive compensation and career growth in Dubai, Dubai, United Arab Emirates.
How to Increase Your Chances of Getting Selected
- Tailor your resume to highlight experience relevant to this Senior Specialist Marketing role.
- Research Dubai Careers – A Smart Dubai Initiative before your interview.
- Include ATS-friendly keywords from the job description.
How to Apply
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