About the Role
The Director E Commerce – MENAPAKT & CCA role is a pivotal leadership opportunity within KFC MENAPAKT FZ-LLC’s Marketing department. With a focus on digital commerce, you will drive the execution of performance marketing, CRM, loyalty, and Martech enablement strategies. Working closely with cross-functional teams, agencies, and franchise partners, you will ensure seamless campaign delivery, digital platform optimization, and enhanced customer engagement across the MENAPAKT region. This role is responsible for approximately USD 1Bn in system sales and supports over 2400 personnel, including Operations and Restaurant Support Centre staff.
Architect a unified digital commerce vision, tailoring strategies for market maturity and ensuring omnichannel consistency and growth.
Lead regional media and acquisition strategies, partnering with performance agencies for next-gen campaigns and benchmarking.
Build data-rich customer engagement engines, evolving loyalty programs to create emotional brand connections.
Key Responsibilities
- Develop and scale Martech and data capabilities, future-proofing for a cookieless, privacy-centric environment.
- Transform data into actionable strategies through deep insight mining and market research.
- Lead pilot initiatives in loyalty tech, media automation, AI/ML, and CX optimization, scaling proven solutions.
- Inspire and empower a high-performing team, agencies, and franchisees, fostering a future-forward mindset.
Why Consider This Role
Working at KFC offers a competitive compensation package, career growth opportunities, and the chance to work in one of the world’s most dynamic job markets in Dubai, Dubai, United Arab Emirates.
How to Increase Your Chances of Getting Selected
- Tailor your resume to highlight experience most relevant to this Director E Commerce MENAPAKT and CCA role.
- Research KFC’s recent news, products, and culture before your interview.
- Include ATS-friendly keywords from the job description in your application.
- Prepare concrete examples of past achievements that align with the role requirements.
How to Apply
Click the button below to apply directly on LinkedIn:
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