Apparel Group Expands AIVI AI Shopping Platform Across the GCC

Apparel Group has introduced its AIVI shopping platform across six GCC markets, combining fashion, beauty and lifestyle products with AI-assisted discovery and loyalty rewards.

The platform evolved from 6thStreet and brings together more than 200,000 product styles for a customer base that the company says exceeds 15 million. Features include conversational recommendations, virtual try-on, social shopping and the Club AIVI rewards programme.

AIVI’s regional rollout extends Apparel Group’s digital retail operations alongside its physical store network. Product availability, delivery times and individual AI recommendations vary by market and item. Source: Forbes Middle East.