Head of Demand Generation at Easygenerator – Dubai (Hybrid)
Company: Easygenerator
Location: Dubai, UAE (Hybrid)
Job Type: Full-time
Apply: Apply on LinkedIn
About the Role
Easygenerator is looking for a Head of Demand Generation to lead its pipeline-building efforts across the MENA region. This is a senior role for a growth-focused marketing leader who can build and scale demand programs that directly fuel the sales engine for one of the world’s leading e-learning authoring tools.
Key Responsibilities
- Develop and execute integrated demand generation strategy across digital, content, and events channels
- Own pipeline targets and align marketing campaigns with revenue goals
- Manage and optimise paid media, SEO, email, and ABM programs
- Work closely with sales and SDR teams to ensure marketing-qualified pipeline quality
- Build and lead a small team of demand generation specialists
- Report on funnel metrics and continuously optimise campaign performance
Requirements
- 7+ years in B2B demand generation or growth marketing
- Proven track record of pipeline creation and revenue contribution
- Experience with marketing automation platforms (HubSpot, Marketo)
- Strong ABM and lead scoring experience
- SaaS or EdTech background preferred
About Easygenerator
Easygenerator is a cloud-based e-learning authoring solution trusted by leading global enterprises. With a growing MENA presence, it offers an exciting opportunity to build demand generation from the ground up in one of the region’s fastest-growing markets.