Chalhoub Group Launches Athleta Online in the UAE and Saudi Arabia

Chalhoub Group has launched Gap Inc.’s Athleta activewear brand online in the UAE and Saudi Arabia. The regional launch follows the partners’ August agreement to expand Gap, Banana Republic and Athleta across the Gulf.

The digital-first rollout introduces Athleta’s performance and lifestyle ranges to the two markets, supported by a regional campaign featuring women from sport and creative industries. Physical stores for the partner brands are planned across the region from 2027.

The launch expands Chalhoub’s portfolio beyond its traditional luxury focus into accessible activewear. Store timing and locations remain subject to later announcements. Source: Soigne Middle East.