Job Overview
Job Title: Paid Social Lead
Company: Equiti
Location: Dubai, UAE
Job Type: Full-time, On-site
Posted: Recently
Apply: View on LinkedIn
About Equiti
Equiti is a multi-regulated global fintech and brokerage group providing access to financial markets across forex, CFDs, and indices. With offices spanning the Middle East, Africa, and Europe, Equiti is building a world-class marketing function to drive customer acquisition across digital channels.
Role Description
The Paid Social Lead at Equiti will own the strategy, execution, and optimisation of paid social campaigns across Meta, TikTok, LinkedIn, and Snapchat. You will work within a performance marketing team to drive high-quality lead generation for Equiti’s trading products, managing significant media budgets across diverse markets.
Key Responsibilities
- Lead paid social strategy across Meta (Facebook/Instagram), TikTok, LinkedIn, and Snapchat
- Manage and optimise high-budget campaigns with a focus on lead volume and CPA
- Collaborate with creative teams to develop high-performing ad assets
- Conduct audience research, segmentation, and A/B testing
- Report on performance metrics and present insights to senior stakeholders
- Stay current with platform updates, algorithm changes, and best practices
- Work with compliance teams to ensure all ads meet regulatory requirements
Requirements
- 4+ years of paid social experience, with at least 1 year in a lead role
- Proven experience managing large budgets (AED 500K+/month preferred)
- Deep expertise in Meta Ads Manager and TikTok for Business
- Experience in financial services, fintech, or regulated industries preferred
- Strong analytical skills and data-driven decision making
- Familiarity with tracking tools (pixel, server-side tracking, GA4)
What’s On Offer
- Competitive salary and performance incentives
- Work with one of the region’s leading fintech brands
- Significant media budget ownership and creative freedom
- International team exposure and career progression opportunities
How to Apply
Submit your application via LinkedIn. Include details of campaigns you’ve run and the results achieved.
How to Increase Your Chances
- Fintech/regulated ads: Experience running compliant ads in financial services is a major differentiator.
- Budget scale: Be specific about the monthly ad spend you’ve managed.
- Creative testing: Show that you understand creative performance as much as targeting.
- Meta Blueprint certified: Certification adds credibility to your application.
- Apply promptly: Senior marketing roles at Equiti receive competitive interest.